New shelf management system from ACNielsen
ACNielsen Corp. has launched SPACEMAN Merchandiser, a new shelf management system for retailers and manufacturers. SPACEMAN is a software product that allows users to create and view on-shelf planograms within minutes and replicate or design a shelf display on a computer screen. SPACEMAN is a 32-bit Windows 95/NT application. It is also available in a 16-bit Windows 3.1 version.
Trial version of Web survey product
3D Software Services, Foster City, Calif., has a new version of TelePrompt to design surveys for the Web. The trial version can be downloaded at www.teleprompt.com. The trial version generates a Web form that submits the response via E-mail or it can be run on a local PC where the responses are written to a text file. Registered users can setup branching.
Book explains satisfaction surveys
MERIT Research Services, Orem, Utah, is offering a workbook called "How to Plan and Conduct a Customer Satisfaction Survey," which is designed to help users develop an affordable research plan. The workbook shows organizations with limited exposure to market research how to conduct their own customer satisfaction surveys. For organizations with more exposure, the workbook may serve as a tool or reference guide for customer satisfaction projects.
New portable electronic flip chart
PLUS Corporation of America, Allendale, N.J., now offers a one-piece electronic flip chart-sized copyboard, featuring both a built-in printer and a personal computer interface. Designed to be as compact as the traditional flip chart, the BF-060 electronic flip chart features a two-panel 35.4"(H) X 24"(W) writing surface and a built-in storage compartment. Its one-piece design enables users to fold the stand up into the back of the copyboard. It can then be inserted into an optional carrying case for transportation. Users can out the text on its built-in thermal printer. They can also transmit written information to a Windows-based PC if they purchase the optional PC interface.
MarketSight adds Web capabilities
Decision Architects, Cambridge, Mass., has introduced MarketSight 2.5, a new release of its Windows-based market research software program that now allows users to conduct online research and analyze Web-based questionnaires. The new release combines prepared question options with the ability to create an HTML-coded page for use as a survey tool on a Web site. After consulting customers, the company added three new features: 1) "wizards," built-in guides that lead users through common tasks; 2) Web integration, HTML page production for use within intra- or Internetworks; and 3) new survey composition options. Minimum system requirements include a PC running Windows 3.1, Windows 95 or Windows NT; 8 MB RAM; 12 MB of available hard disk space; VGA or higher resolution monitor; and a 3.5-inch disk drive.
LEXIS-NEXIS adds research reports
FIND/SVP MarketLooks market and industry briefing reports are now available on the LEXIS-NEXIS online service. FIND/SVP MarketLooks are 10-to 20-page market summaries Of an industry sector or demogaphic market and are developed specifically for the online environment. The data found in the reports have been compiled from longer, in-depth FIND/SVP and Packaged Facts market intelligence reports. Also now available on LEXIS-NEXIS are Bloomberg News and the Bloomberg Daily Market Summaries. Bloomberg News covers governments, corporations, industries and major financial markets in the Americas, Europe, Middle East and the Pacific Rim. Market coverage includes government, corporate and municipal bond markets, equity markets, key indices, commodities and currencies. Bloomberg Daily Market Summaries give users access to worldwide stock market indices, foreign exchange rates, worldwide government bond yields and futures and options pricing.
Free demo of Infomark
Equifax National Decision Systems, San Diego, Calif., is offering free CDROM demos of Infomark, its marketing information system. With Infomark, companies can evaluate sites, analyze markets, profile customers, identify their best customers for target marketing, define sales territories based on actual market potential, measure market penetration, conduct gap analysis and perform competitive analyses. Infomark provides immediate access by CD-ROM to more than 65 national marketing databases and has analysis, reporting and mapping capabilities.