GENESYS sampling service identifies wireless numbers
GENESYS Sampling Systems, Fort Washington, Pa., is now offering GENESYS-CSS, a service that identifies all types of wireless/cellular numbers in telephone samples. Moving beyond NPA-NXX/thousand-block flagging techniques, this service will aid researchers who choose to comply with TCPA (Telephone Consumer Protection Act) restrictions that prohibit the use of automated dialing devices to place calls to wireless/cellular telephone subscribers. GENESYS-CSS identifies all types of wireless numbers, including those in historically dedicated wireless and “mixed use” exchanges as well as those that have been ported from conventional landline service. All telephone samples (e.g., RDD, listed household, customer lists, etc.) are virtually certain to already contain wireline numbers that have been ported to a wireless/cellular carrier. GENESYS-CSS is designed to protect survey researchers from knowingly and willfully violating the restrictions on dialing these wireless numbers. In addition to wireless number identification, the GENESYS-CSS process enhances identification of both business and non-working/disconnected numbers. For more information visit www.m-s-g.com .
Online conjoint tool from Moskowitz Jacobs
Moskowitz Jacobs, Inc., White Plains, N.Y., is now offering StyleMap.Net, a Web-based methodology which uses conjoint analysis to test elements of a visual design in a wide array of combinations. Respondents rate the designs in a rapid-fire test format, conducted over the Internet. StyleMap.Net is designed to identify what elements of visual presentation best motivate consumers to act. Users can create studies themselves, import their own graphics, and run this interactive program automatically over the Internet. Usages include development of designs for packaging, direct mail, credit cards, book and magazine covers, and many other products or communications. For more information visit www.mji-designlab.com .
Survey Sampling adds b2b samples
Survey Sampling International (SSI), Fairfield, Conn., has added business-to-business eSample to its SurveySpot Internet sample offerings. With more than 100 selection criteria, SurveySpot B2B sample targets all levels of business executives, owners, decision-makers, industry members, and purchasers, including C-class executives such as CEO, CFO, COO, and information technology professionals with systems, network, software, or telecom decision-making responsibilities. Business-to-business eSample selections include: occupation; general job titles; technology-related job titles; areas of responsibility; industry; number of employees within the U.S.; annual U.S. sales revenue; number of PCs worldwide; and decision-maker or influencer (i.e., automobiles/auto services, Internet services, travel/transportation). For more information visit www.surveysampling.com .
Burke adds linkage seminar
Cincinnati-based Burke Institute has added a new seminar to its line-up: Introduction To Linkage Research and Analysis. The two-day seminar is designed for people who want to learn how to plan, execute and/or manage linkage research and analysis initiatives. The scheduled seminar leader is Randall Brandt, senior vice president and practice leader, Linkage & Integration Services, at Burke Inc., a Cincinnati-based management research and consulting firm. For more information visit www.burkeinstitute.com .
Survey software notifies managers when customer satisfaction drops
Phoenix-based Diatouch has released a new version of its touch-screen survey software, Digivey. Digivey newly supports special-event notification by e-mail, instant printing of incentive coupons to reward respondents, and 365/24/7 survey station monitoring with its eSurvey Guard feature. The survey tool can be used with Windows- and Windows CE-based devices - from tablet PCs to freestanding touch-screen kiosks - to conduct surveys when and where needed. All the respondents have to do is touch an answer with their finger. For more information visit www.digivey.com .
Version 2.0 of Map-In-A-Box
East Lansing, Mich.-based Mapping Solutions LLC is now offering version 2.0 of its Map-In-A-Box for MapInfo Professional product. This new release includes street-level routing and proximity analysis harnessing the Microsoft MapPoint routing engine. Proximity analysis includes a “find the nearest” module, sales territory modeling and other batch routing capabilities. Map-In-A-Box 2.0 also includes black-and-white aerial imagery and 16 color USGS topographic maps for the entire United States. These new features require an Internet connection utilizing the Microsoft TerraServer USA Web service to download and georeference images. Large-scale printing from the MapInfo Professional layout window is now available in Map-In-A-Box 2.0. Vectorized data can be mixed with multiple oversized images of street maps, aerial images and topographic maps. Map-In-A-Box runs on the Windows platform with MapInfo Professional 6.0 (and above). Three versions of Map-In-A-Box are available: the Northern American Edition, the European Edition and the Solo Edition. Map-In-A-Box 2.0 also includes the support for MapBasic customization and integration into custom applications. For more information visit www.mapinabox.com .
Scarborough Research alliance to provide gay/lesbian consumer insights
New York-based Scarborough Research has formed a strategic alliance with OpusComm Group, Inc. to provide gay/lesbian consumer research services. The alliance brings the annual Gay/Lesbian Consumer Online Census to marketers, media professionals and agencies. Conducted annually by OpusComm in conjunction with the S.I. Newhouse School of Public Communications at Syracuse University, the Gay/Lesbian Consumer Online Census measures the demographics, purchasing behaviors, lifestyles and media usage of gay/lesbian consumers. With almost 8,000 respondents, the G/L Census offers insights in consumer categories such as automotive, childcare, computer equipment, electronics, entertainment, financial, food and beverage, home and garden, pets, sports and fitness and travel as they relate to the gay/lesbian community. Through the alliance, Scarborough Research’s sales staff adds this study to its consumer research services. The G/L Census will be delivered via Scarborough’s proprietary PRIME NExT software platform. Individual reports featuring G/L Census findings are also available. For more information visit www.scarborough.com .
New reports track hotel trends
Professional services firm Deloitte and Smith Travel Research have launched HotelBenchmark Trend Reports, which provide access to global hotel performance trends based on market coverage of over 1.2 million hotel rooms. The reports provide historical performance data spanning five years, incorporating occupancy, average daily rate (ADR), revenue per available room (revPAR), percentage change and 12-month moving averages. Provided in Excel format for convenience, the reports can be customized to suit specific requirements and ordered through a variety of means. For more information visit www.smithtravelresearch.com .
New facilities
Focus Plus has opened a new qualitative facility in New York City at 100 Fifth Avenue. It is adaptable to create environments for mock juries, living rooms, kids’ rooms, auditoriums, boardrooms, classrooms, IDIs, usability labs and mock retail locations. It features a super-capacity room with seating for 50 and has T1 Internet LAN and wireless connectivity. For more information call John Markham at 800-340-8846 or visit www.focusplusny.com .
Western Wats, Orem, Utah, has opened an interviewing facility in Cebu, Philippines. The 30,000-square-foot facility is located in the Mactan economic district near Cebu’s three major universities. The center is currently equipped with 200 Web-enabled W.I.R.E. stations and will grow to 300 stations over the next year to accommodate demand. W.I.R.E. (Wats Integrated Research Engine) is a proprietary enterprise system that allows data to be collected by telephone and stored in a central repository at Western Wats headquarters. The facility is also equipped with a diesel generator backup and redundant voice/data links to the U.S. to ensure reliability. The facility is managed by Chris Mangelson. For more information visit www.westernwats.com .
Communications Center, Inc. (CCI), a Washington, D.C., market research data collection firm, has completed work on an expanded CATI center in Lakeland, Fla. With CCI’s CATI facility in Spokane, Wash., the opening of the new facility brings CCI’s interviewing capacity to a total of 230 interviewing stations.
Briefly…
Eastern Research Services, Springfield, Pa., has opened Bilingual Research Services, an El Paso, Texas-based data collection firm. For more information visit www.easternresearch.com .
Doane Marketing Research, Inc., St. Louis, has launched a new shared-cost monthly tracking study. The 2004 U.S. Companion Animal Tracking Study obtains monthly data from a stratified sample of companion animal clinics and projects the doses and brand share of canine/feline vaccines as well as heartworm products. For more information contact David Tugend at 216-491-9515, ext. 211 or e-mail dtugend@doanemr.com .
Direct Feedback, a Pittsburgh research firm, is now offering focus group results to clients on DVD. The company has also added wireless Web access for clients.
The Consumer Network, Inc., Philadelphia, has released its Packaging Report Card 2004, a 53-page report on consumer perceptions of eight types of packaging (such as pouches, boxes, cans) in 50 product categories. For more information contact Mona Doyle or Charles Ebner at 215-235-2400.