Measure loyalty with new Maritz product
Maritz Research, St. Louis, has introduced Maritz LoyaltyMax-imizer, a new product which applies a proprietary Maritz Research model, along with fact-based marketing research and analytics to help clients understand consumer attitudes and behavior. Maritz’s Multidimensional Loyalty Model deconstructs attitudinal loyalty into distinct psychological components: thoughts about a product or service based on features, facts and evaluation; feelings toward a product or service primarily based on individual emotions; and perceptions of what consumers should do as a result of social compulsion, expectation or coercion. It measures these attitudinal loyalty factors along with market and individual factors to predict intentional or “conative” loyalty. By considering these dimensions along with market factors such as price, availability and individual psychographic differences, the goal is to predict intended customer behaviors better than with traditional methods. For more information visit www.maritzresearch.com .
New bi-weekly omnibus reaches black women
NiaOnline Quick Response is a bi-weekly omnibus survey service allowing access to a national research panel of African-American women. The service is offered by Nia Enterprises, LLC, a Chicago research firm.
The NiaOnline Quick Response omnibus is offered twice a month, on the second and fourth Mondays. Questions must be received and approved by the end of the day on Monday, and then they will be submitted to NiaOnline.com’s opt-in, permission-based Consumer Advisory Panel. Sample sizes are no less than 250, and project turnaround is generally three to five days.
All reports include a basic description of the responses to the Quick Response question plus key demographic data. For more information contact Heather Davis at 312-222-0943 or visit www.niaenterprises.com .
Get the skinny on diet trends
Ipsos-Insight, New York, has launched Ipsos DietTrends, a syndicated service to track consumer purchase behavior of diet-related products and services. Ipsos DietTrends tracks purchase behavior of nutritional supplements, meal replacements, weight control products and diet and exercise plans.
Ipsos DietTrends captures purchase data through the America Shoppers’ Panel: a longitudinal consumer panel of 16,000 households, representative of the U.S. population. Each month, panelists record all diet-related product and services purchases made by all household members during that month regardless of where the purchase was made, revealing the importance of all outlets including health food stores, mail order and online. Monthly reporting quantifies brand loyalty and compliance. Ipsos DietTrends began collecting data in January 2004 and is offered on a syndicated basis. For more information visit www.ipsos-insight.com .
New health economics services from IMS
Fairfield, Conn., research firm IMS Health has launched new consulting capabilities in the field of health economics and outcomes research. IMS will provide pharmaceutical companies, government agencies and other decision makers with evidence-based insights into the cost, value and anticipated consequences of therapies and treatment options, initially through health economics model evaluations, cost-of-illness studies, disease management models and budget impact analyses. These new capabilities come about via two recently acquired companies: France-based GYD Institute and HEDM (Health Economics and Disease Management), Belgium. For more information visit www.imshealth.com .
ArcGIS extension debuts
ArcGIS Data Interoperability is now available from Redlands, Calif.-based ESRI. This new ArcGIS extension eliminates barriers to data sharing by direct data access, complex data transformation and import/export capabilities. Jointly developed by ESRI and Safe Software, an ESRI Corporate Alliance, ArcGIS Data Interoperability is built on Safe Software’s Feature Manipulation Engine technology.
ArcGIS Data Interoperability allows GIS professionals to use any standard GIS data within the ArcGIS Desktop environment, regardless of the format. This means that users can directly read, display and analyze this data using all the tools available within ArcGIS Desktop.
ArcGIS Data Interoperability features data support for a range of formats including Geography Markup Language, XML, Autodesk DWG/DXF, MicroStation Design, MapInfo MID/MIF and TAB, Oracle and Oracle Spatial, and Intergraph GeoMedia Warehouse.
It provides a new toolbox with Quick Import and Quick Export tools that enable ArcGIS users to translate between data formats with default format settings.
And users can manipulate and translate default formats to create custom formats using the Workbench application, which provides a set of more than 150 specialized transformers that can be used to transform both geographic and attribute information and allows users to visually manipulate data translations. For more information visit www.esri.com/datainteroperability .
SPSS 13.0 now available
SPSS Inc., Chicago, has released SPSS 13.0 for Windows and SPSS Server 13.0 for Windows. The latest version includes enhanced reporting capabilities, new add-on modules for group identification, improved data management features and predictive analytics for survey research.
Building on the improvements to the presentation graphics system introduced in SPSS 12.0, the new version of SPSS for Windows offers enhanced reporting capabilities. New chart types and chart display features give users more options for presenting data. The SPSS Tables add-on module offers expanded category management capabilities. Additionally, SPSS tables and charts can now be exported to Microsoft PowerPoint.
The new SPSS Classification Trees add-on module creates classification and decision trees, which work directly within the SPSS environment to help users identify groups, discover relationships between groups and predict future events.
The new data management features include the availability of long text strings, which ensures that users will preserve data when working with open-ended question responses or when importing data from software that permits long data strings.
The latest version of the SPSS Complex Samples add-on module includes complex samples general linear models (CSGLM), enabling users to build linear regression, analysis of variance (ANOVA) and analysis of covariance (ANCOVA) models for evaluating and predicting numerical outcomes. The module also features complex samples logistic regression (CSLOGISTIC), enabling users to analyze and calculate categorical outcomes. For more information visit www.spss.com .
WebSurveyor releases free Web polling tool
Herndon, Va.-based WebSurveyor Corporation is now offering a fully customizable tool allowing users to create a poll to be posted on a Web site at no charge. WebSurveyor created its Web polling tool in response to customers who wanted a way to add interactive content to a Web site. Users can conduct an unlimited number of polls and can accept an unlimited number of responses at no cost. Every element of the poll is customizable, and results are collected instantaneously and displayed to the respondent. Consolidating responses from all Web sites posting a global poll, it provides a larger base of respondents no matter how much traffic a site receives. For more information visit www.websurveyor.com/poll .
New edition of biopharmaceutical reference
The Biotechnology information Institute, Rockville, Md., has published the third edition of BIOPHARMA: Biopharmaceutical Products in the U.S. Market. The book’s emphasis is on products’ biotechnology and commercial aspects - composition, activity, nomenclature, companies involved and relationships, manufacturing methods, patents/technology transfer, regulatory history/status, approved indications, market size/share, controversial aspects, etc.
The third edition, 788 pages, provides monographs for over 350 products, including all recombinant and other proteins, monoclonal and other antibodies, vaccines, enzymes, blood products, toxins, and cultured cells and tissues. BIOPHARMA is up-to-date to mid-August 2004.
The monographs include technological, competitive, marketing and regulatory intelligence and assessments. Indexes include product nomenclature, class, biological, chemical, medical, regulatory/status, and approval date; and company, company role, state/country, and marketing territory. The public database at www.biopharma.com provides free information, and is a value-added feature for book owner/users who can search online and read the full monographs in the book. For further information contact Ron Rader at 301-424-0255 or visit www.biopharma.com .
New facilities
All Global, a health care data collection agency based in London, has opened a five-room viewing facility, All Global Viewing, in London. The facility has three viewing rooms, each seating up to 20 viewing clients and 20 respondents, as well as two smaller rooms designed for one-on-one depth interviews. The studios are designed to be flexible in whatever types of research clients wish to conduct. For more information contact Amy Boast at a.boast@allgloballtd.com or visit www.allglobalviewing.com .
Briefly
Millward Brown will launch its Link4Kids copytesting tool in Mexico, following successful application in the U.K., India and France. The solution was developed using both quantitative and qualitative research as well as input from teachers and educational psychologists. For more information visit www.millwardbrown.com .
Montreal-based research software firm Voxco has added new features to its Interviewer and PRONTO predictive dialers, including: rapid activation of virtual call centers (Interviewer VCC); full integration of voice over IP to call centers; mobile interviewing (CAPI) on PDAs; wireless CAPI supported by BlackBerry devices; a set of reporting tools adding to a centralized database of all data collected regardless of collection mode, accessible online and in real time. For more information visit www.voxco.com .
Canada-based Genticity, Inc., a supplier of customer interaction management software, and Seattle research firm NetReflector, Inc., have integrated NetReflector’s customer satisfaction measurement capabilities into Genticity’s Customer1 V2.21. One of the sample reports generated by this combined product is the newly launched Agent Performance Scorecard (APS), which provides real-time indicators linking agent effectiveness to customer loyalty. It helps management determine early on where trouble spots are in contact center processes and take immediate corrective action. For more information contact Genticity at 866-552-8781 or NetReflector at 877-823-5337.
SAS, Cary, N.C., has unveiled SAS High-Performance Forecasting, an analytics-driven product built on the SAS9 Intelligence Platform. SAS High-Performance Forecasting provides large-scale automated forecasting that allows companies to reduce forecasting error and increase operational efficiency. For more information visit www.sas.com .
T3 (The Think Tank), an Austin, Texas, marketing services firm, has launched T3 Fuse, a marketing research and development team focused on conceptualizing first-of-its-kind technology, business approaches and unique products and technologies. For more information visit http://fuse.t-3.com .
Tokyo-based Japan Consumer Marketing Research Institute (JCMR) has launched its JCMR Eye-Tracking Solution, which combines an eye tracking device developed by Sweden-based Tobii and software jointly developed by U.S.-based Eyetools and Tobii. It is designed to enable company marketing directors, advertising divisions, advertising companies and Web developers to gain an objective and accurate assessment of where consumers are visually attracted to information in advertisements and Web sites. For more information visit www.jmrlsi.co.jp/english/eyetools/prom01.html .
Munich-based research company Ciao has launched its proprietary access panel, Access: The Netherlands, which makes available 75,000 consumers in The Netherlands for consumer and business market research. For more information visit www.ciao-uk.com .