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5 marketing trends and how MR must respond

Published
April 2014
Author
Brian Fletcher
Abstract
Insights in Marketing LLC conducted research on research to create a list of potential MR trends for 2014. The author outlines five predicted industry trends and discusses how researchers can make the most of them.

Applying behavioral economics to research physician decision-making

Published
May 2014
Author
Mark Wheeler
Abstract
The author uses a pharmaceutical research example to examine the impact of different approaches to framing questions in research interviews.

Behavioral economics: what it is and three ways marketers can use it

Published
March 2012
Author
Paul Conner
Abstract
This article defines behavioral economics and suggests three things marketers can do with behavioral economics phenomena to improve sales of their products and services.

By the Numbers: Behavioral science and the future of business

Published
June 2012
Author
Aaron Reid
Abstract
The author argues that behavioral science and its associated disciplines offer much promise in researchers’ efforts to go below the surface and uncover true insights.

Can behavioral economics inform the ad research process?

Published
January 2014
Author
Charles Young
Abstract
Charles Young examines what we can learn about measuring ad effectiveness by applying Daniel Kahneman’s System 1 and System 2 theory of cognition.

Five key takeaways from IIeX Europe

Published
March 2014
Author
Lucy Davison
Abstract
Keen as Mustard's Lucy Davison reports back from her time at the Insight Innovation eXchange, which was held in Amsterdam on February 19-20, and highlights five themes she identified throughout the programming.

Gamification 101 - from theory to practice - part I

Published
January 2012
Author
Jon Puleston
Abstract
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

Gamification 101 - from theory to practice - part II

Published
February 2012
Author
Jon Puleston
Abstract
In the second installment of a two-part gamification article, the author offers insight and examples on how researchers can design questions to be more game-like.

Let's make a deal: The gamification of the saving experience

Published
October 2011
Author
Quirk's Staff
Abstract
Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.

Must-read books for marketing researchers

Published
February 2013
Author
Quirk's Staff
Abstract
Drawing on feedback from LinkedIn members, Quirk's has compiled a list of must-read books for marketing researchers, ranging from best practices in business to how practitioners can avoid the data dump.

The fine points of feelings: Why discrete emotions matter and how to reveal them

Published
March 2013
Author
Paul Conner
Abstract
Much emotional assessment in consumer research focuses on emotionality in general as opposed to specific emotions and feelings. Distinguishing and marketing toward the specific nature of positive or negative feelings that drive buying decisions can improve executions. This article provides evidence that makes this point and offers suggestions for revealing the specific emotional profiles of products and services.

The right message for the right category: Using social influence at the shelf

Published
May 2012
Author
Valla Roth
Abstract
Building on a previous Quirk's article on behavioral economics, Decision Insight's Valla Roth details an experiment conducted to explore how social influence impacts shopper behavior.

Where gamification came from and why it could be here to stay

Published
March 2012
Author
Tom Ewing
Abstract
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.

Why behavioral economics is the future of shopper insights

Published
July 2013
Author
Tom Ewing
Abstract
The authors argue that the future opportunities for shopper insights lie in the ability to understand and tap into how people make decisions in a specific shopping context and how they are influenced by in-store factors such as sounds and scents.

 

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