* Login required for most articles published within the last three years
- April 2013
- Clint Jenkin
- Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.
- December 2012
- Susan Fader
- The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.
- January 2013
- Liang Zhang
- This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.
