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Gamification 101 - from theory to practice - part I

Published
January 2012
Author
Jon Puleston
Abstract
In part one of a two-part article addressing gamification, the author discusses gamification theory and the several different methods marketing researchers can use to increase the enjoyment and feedback quality from surveys.

Gamification 101 - from theory to practice - part II

Published
February 2012
Author
Jon Puleston
Abstract
In the second installment of a two-part gamification article, the author offers insight and examples on how researchers can design questions to be more game-like.

How a lack of money turned me into an innovative researcher

Published
April 2013
Author
Clint Jenkin
Abstract
Ethnography, a DIY community and turning a survey into a virtual press conference were just some of ways one in-house research team overcame budget limitations to generate valuable insights.

Let's make a deal: The gamification of the saving experience

Published
October 2011
Author
Quirk's Staff
Abstract
Research from Chicago research company Mintel indicates that consumers have grown to enjoy bargain-hunting as a pastime.

New ways of gamifying qualitative research

Published
December 2012
Author
Susan Fader
Abstract
The author explores ways to add fun and competitive elements to qualitative projects to enrich the process for everyone involved.

PayPal nets payoff from using innovation games to understand the shopping experience

Published
January 2013
Author
Liang Zhang
Abstract
This article gives an overview of innovation games, using a case study with PayPal to illustrate how putting consumers in a game-like mind-set can drive idea generation.

The power of prediction markets

Published
May 2013
Author
Julie Wittes Schlack
Abstract
What’s the allure of prediction markets? Do they work? If so, how? Should researchers be interested?

Thoughts on using the new online qualitative tools

Published
May 2013
Author
Nicole M. Freund
Abstract
A corporate researcher offers an overview of some of the newer online qualitative methods, from MROCs to mobile, and the best ways to use them.

Tips for conducting qualitative research with post-Millennials

Published
June 2013
Author
Barbara Gassaway
Abstract
Dubbed Gen-I, the offspring of late-period Baby Boomers and Gen Xers are unique unto themselves. The author draws on her qualitative background to provide insight into how traditional research can be adapted to succeed with today's youth and offers several examples of exercises that work.

Tips for effective community engagement

Published
April 2012
Authors
Tom De Ruyck and Niels Schillewaert
Abstract
To get the most from your MROC, use these ideas to make sure that respondents and internal stakeholders alike are fully engaged in the process.

What's hot in conjoint: A recap from the 2013 Sawtooth Software Conference

Published
December 2013
Author
Chris Fotenos
Abstract
SKIM's Chris Fotenos reports back from the 2013 Sawtooth Software Conference with an overview of the themes and popular topics covered regarding conjoint analysis, including how to make conjoint more engaging, how to take conjoint mobile and how to augment conjoint with other data sources.

Where gamification came from and why it could be here to stay

Published
March 2012
Author
Tom Ewing
Abstract
BrainJuicer's Tom Ewing explores the rise of gamification and looks at where it might be headed as a research tool.

 

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