Skip to: Main Content / Navigation

Quirk's Marketing Research Review Articles

Results

Showing items 1-2 of 2.

Sort

Refine Search
Date

Login is required for articles published within the last three years

A survey of analysis methods

Issue
February 2001
Author
Rajan Sambandam
Abstract
Part II of a survey of analysis methods, this article examines segmentation analysis, including cluster analysis, neural networks, self-organizing maps and mixture models.

A survey of analysis methods

Issue
January 2001
Author
Rajan Sambandam
Abstract
This first of two articles about analysis methods examines key driver analysis, including single dependent variable, multiple dependent variables, non-linearity, artificial intelligence, recent advances and tools.
Page Tools
Bookmark and Share