Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Degree Programs in Marketing Research and Market Research

The following colleges and universities offer certificates, concentrations, programs or degrees in marketing research. Each listing contains information as to whether the degree conferred is a Master's in marketing research, a bachelor’s in marketing research or a marketing research certificate.

To suggest a program contact editorial@quirks.com.

Online Programs

Northwestern University
School of Continuing Studies
633 Clark Street
Evanston, IL 60208
Ph. 877-664-3347
Web: www.predictive-analytics.northwestern.edu/info
Degree: Master of Science in Predictive Analytics

The University of Connecticut
Department of Public Policy
1800 Asylum Avenue, 4th Floor
West Hartford, CT 06117
Ph. 860-570-9343
Fax 860-570-9114
Web: www.dpp.uconn.edu
Degree: Master of Arts in Survey Research

The University of Georgia
Georgia Center for Continuing Education
Principles of Marketing Research Certificate Programs, Rm. 196
Athens, GA 30602-3603
Ph. 800-325-2090 or 706-542-6692
Fax 706-542-7537
Web: www.principlesofmarketingresearch.org
Degree: Certificate (continuing education)

University of Illinois - Chicago
Department of Public Administration
College of Urban Planning and Public Affairs
Chicago, IL 60612-4325
Ph. 312-355-0423
Web: www.surveyresearchmethods.uic.edu 
Degree: Graduate Certificate (continuing education)

Australian Market and Social Research Society
Level 1, 3 Queen Street
Glebe NSW 2037
Ph. 02 9566 3100
Web: www.amsrs.com.au
Degree: Qualified Practicing Market Researcher

Canada

Algonquin College
1385 Woodroffe Avenue
Ottawa, Ontario
Ph. 613-727-4723
Web: www2.algonquincollege.com/business/program/marketing-and-business-intelligence-research
Degree: Graduate Certificate (Master's level) leading to Accreditation as a Certified Marketing Research Professional (CMRP)

Georgian College
One Georgian Drive
Barrie, ON L4M 3X9
Canada
Ph. 705-728-1968
Web: www.georgianc.on.ca/academics/programs/program_info.php?moremajor=RAPP
Degree: Post Graduate Research Analyst Program (RAPP)

The Netherlands

Tilburg University
Department of Marketing
P.O. Box 90153
5000 LE Tilburg
The Netherlands
Ph. +31-0-13-466-9111
Web: www.tilburguniversity.nl/prospectivestudents/masters/programmes/feb/mr_programme.html
Degree: Master's in Marketing Research

United States 

California

California State Polytechnic University - Pomona
The International Business and Marketing Department
3801 West Temple Avenue
Pomona, CA 91768
Ph. 909-869-2400
Fax 909-869-6799
Web: http://cba.csupomona.edu/ibm/career_tracks.aspx
Degree: Bachelor of Science in Marketing Research

Connecticut

The University of Connecticut
Department of Public Policy
Terry College of Business
1800 Asylum Avenue, 4th Floor
West Hartford, CT 06117
Ph. 860-570-9343
Fax 860-570-9114
Web: www.dpp.uconn.edu
Degree: Master of Arts in Survey Research

Georgia

The University of Georgia
The Coca-Cola Center for Marketing Studies
Terry College of Business
149 Brooks Hall
Athens, GA 30602
Ph. 706-542-8100
Fax 706-542-3738
Web: www.terry.uga.edu/mmr
Degree: Master's of Marketing Research

The University of Georgia
Georgia Center for Continuing Education
Principles of Marketing Research Certificate Programs, Rm. 164
Athens, GA 30602-3603
Ph. 800-325-2090 or 706-542-6692
Fax 706-542-7537
Web: www.principlesofmarketingresearch.org
Degree: Certificate (continuing education) in Marketing Research

Illinois

DePaul University
Kellstadt Graduate School of Business
1 E. Jackson Blvd., Ste. 7900
Chicago, IL 60604-2287
Ph. 312-362-8810
Fax 312-362-6677
Web: http://kellstadt.depaul.edu/Programs/SpecializedMasterDegree/MSMarketingAnalysis.asp
Degree: Master of Science in Marketing Analysis

Northwestern University
School of Continuing Studies
339 E. Chicago Ave.
Chicago, IL 60611
Ph. 877-664-3347
Web: www.predictive-analytics.northwestern.edu/info 
Degree: Master of Science in Predictive Analytics

University of Illinois - Chicago
Department of Public Administration
College of Urban Planning and Public Affairs
Chicago, IL 60612-4325
Ph. 312-355-0423
Web: www.surveyresearchmethods.uic.edu 
Degree: Graduate Certificate

Southern Illinois University - Edwardsville
Dr. Ramana Madupalli
Director, Master of Marketing Research (MMR) Program
Associate Professor of Marketing
Founders Hall, Rm. 2134
Southern Illinois University - Edwardsville
Edwardsville, IL 62026-1100
Ph. 618-650-2750/2757
Fax: 618-650-2709
Web: www.siue.edu/mmr
Degree: Master of Marketing Research

Maryland

Joint Program in Survey Methodology  (JPSM)
University of Maryland
1218 LeFrak Hall
College Park, MD 20742
Ph. 301-314-7911
Fax 301-314-7912
Web: www.jpsm.umd.edu
Degrees: Graduate Certificate in Survey Statistics
Graduate Certificate in Intermediate Survey Methods
Master of Science in Survey Methodology
Ph.D. in Survey Methodology

Massachusetts

Bentley University
175 Forest Street
Waltham, MA 02452
Ph. 781-891-2000
Web: www.bentley.edu/ms/msma.cfm
Degree: Master of Science in Marketing Analytics

Michigan

Michigan State University
MSMR Program Director: Richard A. Spreng
Department of Marketing
Broad Graduate School of Management
Web: broad.msu.edu/msmr
Degree: Master of Science in Marketing Research

University of Michigan - Ann Arbor
Institute for Social Research
Web: www.isr.umich.edu/gradprogram
Degrees: Master of Science in Survey Methodology
Ph.D. in Survey Methodology
Certificate in Survey Methodology

Minnesota

University of Minnesota - Duluth
Labovitz School of Business and Economics
Department of Marketing
Retail Marketing Analytics Program
385E LSBE
1318 Kirby Drive
Duluth, MN 55812
Web: https://lsbe.d.umn.edu/mktganalytics/program.php
Degree: Bachelor of Business Administration majoring in Marketing Analytics

Nebraska

University of Nebraska - Lincoln
Graduate Studies
1100 Seaton Hall
Lincoln, NE 68588-0619
Ph. 402-472-2875
Web: http://www.unl.edu/gradstudies/prospective/programs/SRAM
Degree: Master of Science in Survey Research and Methodology

New Jersey

Fairleigh Dickinson University
College at Florham
285 Madison Avenue
Madison, N.J. 07940
Web: http://view.fdu.edu/default.aspx?id=2460
Degree: Master of Business Administration in Marketing

Rutgers
Rutgers Business School
94 Rockafeller Road
Piscataway, NJ 08854
Ph. 973-353-5266
Web: http://business.rutgers.edu/mba/flex/concentrations/mria
Degree: Master of Business Administration in Marketing Research Insights and Analytics

New York

Baruch College - CUNY
Zicklin School of Business
1 Bernard Baruch Way
New York, NY 10010
Ph. 646-312-1000
Web http://zicklin.baruch.cuny.edu/programs/graduate/ms/degrees/quant-methods.html
Degree: Master of Science in Quantitative Methods and Modeling

Hofstra University
Beron Hall
Graduate Programs Office
3rd Floor Weller Hall
Ph. 516-463-5683
Web: http://bulletin.hofstra.edu/preview_program.php?catoid=60&poid=6080
Degree: Master of Science in Marketing Research

South Carolina

Clemson University
College of Business and Behavioral Science
165 Sirrine Hall
Clemson, SC 29634
Ph. 864-656-3177
Fax 864-656-4468
Web: http://business.clemson.edu/departments/marketing/mkt_grad.htm
Degree: Master's of Marketing

Texas

University of Texas - Arlington
MSMR Program Director (Richard M. Dailey)
Department of Marketing
College of BusinessCollege of Business
234 Business Building
Box 19469
Arlington, TX 76019-0469
Ph. 817-272-2876 or 866-296-3256
Web: www.uta.edu/msmr
Degree: Master of Science in Marketing Research

Virginia/Washington, D.C.

The George Washington University
Alexandria Graduate Education Center
1925 Ballenger Ave. Suite 250
Alexandria, VA  22314
Ph. 703-299-9147
Web: www.nearyou.gwu.edu/survey 
Degree: Graduate Certificate in Survey Design and Data Analysis

Wisconsin

University of Wisconsin - Madison
A.C. Nielsen Center for Marketing Research
School of Business
975 University Ave.
Madison, WI 53706
Ph. 800-385-1001
Fax 866-353-9997
Web: www.bus.wisc.edu/nielsencenter 
Degrees: Master of Business Administration in Marketing Research