Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Degree Programs in Marketing Research and Market Research

The following colleges and universities offer certificates, concentrations, programs or degrees in marketing research. Each listing contains information as to whether the degree conferred is a Master's in marketing research, a bachelor’s in marketing research or a marketing research certificate.

To suggest a program contact editorial@quirks.com.

Online Programs

Arizona State University
W.P. Carey School of Business
400 E Lemon St.
Tempe, AZ 85287
Ph. 480-965-5187
Web: https://asuonline.asu.edu/online-degree-programs/undergraduate/bachelor-science-business-data-analytics
Degree: Bachelor of Science in Business Data Analytics

Michigan State University
MSMR Program Director: Richard A. Spreng
Department of Marketing
Broad Graduate School of Management
Web: broad.msu.edu/msmr
Degree: Master of Science in Marketing Research

Northwestern University
School of Professional Studies
633 Clark Street
Evanston, IL 60208
Ph. 877-664-3347
Web: http://sps.northwestern.edu/program-areas/graduate/predictive-analytics/index.php
Degree: Master of Science in Predictive Analytics

The University of Connecticut
Department of Public Policy
1800 Asylum Avenue, 4th Floor
West Hartford, CT 06117
Ph. 860-570-9343
Fax 860-570-9114
Web: www.dpp.uconn.edu
Degree: Master of Arts in Survey Research

The University of Georgia
Georgia Center for Continuing Education
Principles of Market Research Certificate Programs, Rm. 196
Athens, GA 30602-3603
Ph. 800-325-2090 or 706-542-6692
Fax 706-542-7537
Web: http://www.georgiacenter.uga.edu/courses/market-research
Degree: Certificate (continuing education)

University of Illinois - Chicago
Department of Public Administration
College of Urban Planning and Public Affairs
Chicago, IL 60612-4325
Ph. 312-355-0423
Web: www.surveyresearchmethods.uic.edu 
Degree: Graduate Certificate (continuing education)

Australian Market and Social Research Society
Level 1, 3 Queen Street
Glebe NSW 2037
Ph. 02 9566 3100
Web: www.amsrs.com.au
Degree: Qualified Practicing Market Researcher

Belgium

Universiteit Gent
Department of Marketing
Faculty of Economics and Business Administration
University Forum (Ufo)
Sint-Pietersnieuwstraat 33
9000 Gent
Belgium
Ph. +32 (0)9 331 01 01
Web: www.mma.ugent.be
Degree: Master's of Science in Marketing Analysis

Canada

Algonquin College
1385 Woodroffe Avenue
Ottawa, Ontario
Ph. 613-727-4723
Web: http://www.algonquincollege.com/business/program/marketing-research-and-business-intelligence/
Degree: Graduate Certificate in Marketing Research and Business Intelligence

Georgian College
One Georgian Drive
Barrie, ON L4M 3X9
Canada
Ph. 705-728-1968
Web: http://www.georgiancollege.ca/academics/full-time-programs/research-analyst-rapp/
Degree: Post Graduate Research Analyst Program (RAPP)

Humber College
205 Humber College Blvd
Toronto, ON M9W 5L7
Canada
Ph. 416-675-3111
Web: http://www.humber.ca/research-analyst/index.html
Degree: Research Analyst Postgraduate Program

The Netherlands

Tilburg University
Department of Marketing
P.O. Box 90153
5000 LE Tilburg
The Netherlands
Ph. +31-0-13-466-9111
Web: https://www.tilburguniversity.edu/education/masters-programmes/marketing-analytics/
Degree: Master of Science in Marketing Analytics

Spain

Instituto de Empresa
IE School of Human Sciences and Technology
Maria de Molina, 11
28006 Madrid
Spain
Ph. +34 91 568 96 00
Web: http://mrcb.ie.edu
Degree: Master's in Market Research and Consumer Behavior

United States 

California

California State Polytechnic University - Pomona
The International Business and Marketing Department
3801 West Temple Avenue
Pomona, CA 91768
Ph. 909-869-2400
Fax 909-869-6799
Web: http://www.cpp.edu/~cba/international-business-marketing/curriculum/index.shtml 
Degree: Bachelor of Science in Marketing Research

California State Polytechnic University – Pomona
College of the Extended University
3801 West Temple Avenue
Pomona, CA 91768
Ph. 909-869-2288
Fax 909-869-4398
Web: https://www.cpp.edu/~ceu/professional-development/courses-and-certificates/marketing/fundamentals-of-marketing-research-certificate.shtml
Degree: Fundamentals of Marketing Research Certificate Program

University of California - Davis Extension
Applied Sensory and Consumer Science Certificate Program
1333 Research Park Drive
Davis, CA 95618
Ph. 800-752-0881
Web: www.extension.ucdavis.edu/sensory
Degree: Certificate in Applied Sensory and Consumer Science

Connecticut

The University of Connecticut
Department of Public Policy
Terry College of Business
1800 Asylum Avenue, 4th Floor
West Hartford, CT 06117
Ph. 860-570-9343
Fax 860-570-9114
Web: http://surveyresearch.uconn.edu/
Degree: Master of Arts in Survey Research; Graduate Certificate in Survey Research

Georgia

The University of Georgia
The Coca-Cola Center for Marketing Studies
Terry College of Business
149 Brooks Hall
Athens, GA 30602
Ph. 706-542-8100
Fax 706-542-3738
Web: www.terry.uga.edu/mmr
Degree: Master's of Marketing Research

The University of Georgia
Center for Continuing Education
Principles of Marketing Research Certificate Programs, Rm. 164
Athens, GA 30602-3603
Ph. 800-325-2090 or 706-542-6692
Fax 706-542-7537
Web: http://www.georgiacenter.uga.edu/courses/market-research/principles-of-market-research
Degree: Certificate (continuing education) in Marketing Research

Illinois

DePaul University
College of Business
1 E. Jackson Blvd., Ste. 7900
Chicago, IL 60604-2287
Ph. 312-362-8810
Fax 312-362-6677
Web: http://www.depaul.edu/university-catalog/degree-requirements/graduate/business/marketing-analysis-ms/Pages/default.aspx
Degree: Master of Science in Marketing Analysis

Elmhurst College
190 S. Prospect Ave.
Elmhurst, IL 60126
Ph. 630-279-410
Web: http://www.elmhurst.edu/market_research
Degree: Graduate Certificate in Market Research

Northwestern University
School of Professional Studies
339 E. Chicago Ave.
Chicago, IL 60611
Ph. 877-664-3347
Web: http://sps.northwestern.edu/program-areas/graduate/predictive-analytics/index.php 
Degree: Master of Science in Predictive Analytics

Northwestern University
Medill School of Journalism, Media, Integrated Marketing Communications
1845 Sheridan Road
Evanston, IL 60208
Ph. 888-968-6772
Web: www.medill.northwestern.edu/imc/
Degree: Master's of Science in Integrated Marketing Communications

University of Illinois - Chicago
Department of Public Administration
College of Urban Planning and Public Affairs
Chicago, IL 60612-4325
Ph. 312-355-0423
Web: http://srm.uic.edu/
Degree: Graduate Certificate in Survey Research Methods

University of Chicago
Graham School of Continuing Liberal and Professional Studies
1427 E. 60th Street.
Chicago, IL 60637
Ph. 773-702-1722
Web: https://grahamschool.uchicago.edu/credit/master-science-analytics/index
Degree: Master of Science in Analytics

Southern Illinois University - Edwardsville
Dr. Ramana Madupalli
Director, Master of Marketing Research (MMR) Program
Associate Professor of Marketing
Founders Hall, Rm. 2134
Southern Illinois University - Edwardsville
Edwardsville, IL 62026-1100
Ph. 618-650-2750/2757
Fax: 618-650-2709
Web: www.siue.edu/academics/degrees-and-programs/graduate/marketing-research/
Degree: Master of Marketing Research

Maryland

Joint Program in Survey Methodology  (JPSM)
University of Maryland
1218 LeFrak Hall
College Park, MD 20742
Ph. 301-314-7911
Fax 301-314-7912
Web: www.jpsm.umd.edu
Degrees: Graduate Certificate in Survey Statistics
Graduate Certificate in Intermediate Survey Methods
Master of Science in Survey Methodology
Ph.D. in Survey Methodology

Massachusetts

Bentley University
175 Forest Street
Waltham, MA 02452
Ph. 781-891-2000
Web: http://www.bentley.edu/graduate/ms-programs/marketing-analytics
Degree: Master of Science in Marketing Analytics

Michigan

Michigan State University
MSMR Program Director: Richard A. Spreng
Department of Marketing
Eli Broad College of Business
Web: broad.msu.edu/msmr
Degree: Master of Science in Marketing Research

University of Michigan - Ann Arbor
Institute for Social Research
Web: http://psm.isr.umich.edu/
Degrees: Master of Science in Survey Methodology
Ph.D. in Survey Methodology
Certificate in Survey Methodology

Minnesota

University of Minnesota - Duluth
Labovitz School of Business and Economics
Department of Marketing
Retail Marketing Analytics Program
385E LSBE
1318 Kirby Drive
Duluth, MN 55812
Web: https://lsbe.d.umn.edu/mktganalytics/program.php
Degree: Bachelor of Business Administration majoring in Marketing Analytics

Missouri

Missouri State University
Marketing Department
901 South National Avenue
Springfield, MO 65897
Web: https://www.missouristate.edu/mkt/Undergraduate/research.htm
Degree: Bachelor of Science, Accelerated MBA in Marketing Research

Nebraska

University of Nebraska - Lincoln
Graduate Studies
1100 Seaton Hall
Lincoln, NE 68588-0619
Ph. 402-472-2875
Web: http://www.unl.edu/gradstudies/prospective/programs/SRAM
Degree: Master of Science in Survey Research and Methodology

New Jersey

Fairleigh Dickinson University
College at Florham
285 Madison Avenue
Madison, N.J. 07940
Web: http://view.fdu.edu/default.aspx?id=2460
Degree: Master of Business Administration in Marketing

Fairleigh Dickinson University
College of Continuing Studies
1000 River Road
Teaneck, N.J. 07666
Web: http://view2.fdu.edu/campuses-and-centers/metropolitan-campus/ 
Degree: Market Research Certificate Program

Rutgers
Rutgers Business School
94 Rockafeller Road
Piscataway, NJ 08854
Ph. 973-353-5266
Web: http://business.rutgers.edu/mba/flex/concentrations/mria
Degree: Master of Business Administration in Marketing Research Insights and Analytics

New York

Baruch College - CUNY
Zicklin School of Business
1 Bernard Baruch Way
New York, NY 10010
Ph. 646-312-1000
Web http://zicklin.baruch.cuny.edu/programs/graduate/ms/degrees/quant-methods.html
Degree: Master of Science in Quantitative Methods and Modeling

Hofstra University
Beron Hall
Graduate Programs Office
3rd Floor Weller Hall
Ph. 516-463-5683
Web: http://bulletin.hofstra.edu/preview_program.php?catoid=60&poid=6080
Degree: Master of Science in Marketing Research

Pace University
Lubin School of Business
1 Pace Plaza
New York, NY 10038
Ph. 866-722-3338
Web:  http://www.pace.edu/academics/graduate-students/degrees/customer-intelligence-and-analytics-ms
Degree: Master of Science in Customer Intelligence and Analytics

College of Mount Saint Vincent
Fishlinger Center for Public Policy Research
6301 Riverdale Ave.
Riverdale, NY 10471
Ph. 718-405-3200
Web:  http://www.mountsaintvincent.edu/academics/undergraduate-college/programs/all-programs/bs-market-data-analytics/
Degree: Bachelor of Science in Market Data Analytics   

Ohio

Xavier University
The Williams College of Business
3800 Victory Pkwy. 
Cincinnati, Ohio 45207
Ph. 513-745-3000
Web:  http://www.xavier.edu/master-science-customer-analytics/
Degree: Master of Science in Customer Analytics

South Carolina

Clemson University
College of Business and Behavioral Science
165 Sirrine Hall
Clemson, SC 29634
Ph. 864-656-3177
Fax 864-656-4468
Web: http://business.clemson.edu/departments/marketing/mkt_grad.htm
Degree: Masters of Science Marketing

Texas

University of Texas - Arlington
College of Business 
Marketing Department
701 S West Street, Room 234
Arlington, TX 76019
MSMR Program Director: Scott Hanson 
Ph: 817-272-2340 or 817-272-2876
Web: http://wweb.uta.edu/marketing/msmr.html
E-mail: scott.hanson@uta.edu 
Degree: Master of Science in Marketing Research

Virginia/Washington, D.C.

The George Washington University
Department of Statistics
Survey Design & Data Analysis
Web: http://go.gwu.edu/surveydesign
Degree: Graduate Certificate

Washington

Pacific Lutheran University
School of Business
12180 Park Ave. South
Tacoma, WA 98447
Ph. 253-535-7445
Web: http://www.plu.edu/msmr/ 
Degree: Master of Science in Marketing Research

Wisconsin

University of Wisconsin - Madison
A.C. Nielsen Center for Marketing Research
School of Business
975 University Ave.
Madison, WI 53706
Ph. 800-385-1001
Fax 866-353-9997
Web: www.bus.wisc.edu/nielsencenter 
Degrees: Master of Business Administration in Marketing Research