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Advertising Research Foundation (ARF)

Contact

Advertising Research Foundation (ARF)
212-751-5656
info@thearf.org

http://www.thearf.org

Description

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the ARF leads key industry learning initiatives that increase the contribution of research to better marketing, more effective advertising and profitable organic growth.

The principal mission of The ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

The ARF does this by:

1. Setting the research agenda that meets advertiser needs for advanced learning.
2. Leading the industry appropriate research initiatives required for advancing learning.
3. Providing opportunities for industry thought leaders to debate, challenge, network and collaborate.
4. Convening its Annual Convention as the platform to announce significant industry learning.
5. Focusing academic leading thinkers on advertiser critical issues and providing the opportunity to publish their learning in the Journal of Advertising Research.
6. Providing platforms for members to announce their innovations in learning, products or research services through workshops, webcasts, trade shows, council meetings and conferences.
7. Operating the ARF InfoCenter as a state of the knowledge resource on all key industry issues.
8. Developing, publishing and promulgating industry standards and guidelines.
9. Providing training programs for executives in each of our family of industries designed to improve the practice and use of research in organizations.
10. Running the Annual David Ogilvy Awards Program and analyzing, articulating and promulgating the learning inherent in the finalist case histories.