SourceBook
Customer Contact Jeff Kerr, Sr. VP, Consumer Research
Mary Schraidt, Sr. VP
Richard Popper, Sr. VP
Company DescriptionChicago-based P&K Research, founded in 1957, is a full-service market research firm with facilities in Chicago, Dallas, Los Angeles and New York with special expertise in sensory techniques, question design, scaling methods, custom and experimental design and project directors, information systems specialist, food scientists, statisticians, psychologists and 200+ part-time employees. P&K provides innovative qualitative and quantitative solutions that meet product/brand development objectives. Comprehensive services – product research guidance testing, category appraisals, product optimization, product quality audits, claim substantiation, in-home use studies, product/concept fit studies and more for food, beverage/alcohol, tobacco, fragrance, cosmetics and household products clients. P&K is backed with a state-of-the-art call center, computer-aided personal interviewing systems, focus suites, one-on-one rooms, classroom-style testing rooms, odor-testing rooms, industrial and residential kitchens and an extensive database of consumers for pre-recruiting.
Research Services
- Advertising Claim Substantiation
- Central Location Interviewing
- Concept Optimization
- Concept Research
- Concept Testing
- Conjoint Analysis/Trade-Off Analysis
- Consumer Research
- Focus Group-Bulletin Board
- Focus Group-Facilities
- Focus Group-Teleconference
- Focus Group-Videoconference
- Focus Group-Web Conference
- Home-Use Tests
- Marketing Research-Full Service
- New Product Research
- Package Development Research
- Packaging Testing
- Pre-Recruit Interviewing
- Product Positioning Studies
- Product Testing Research
- Qualitative Research
- Quantitative Research
- Recruiting-Qualitative
- Sensory Research
- Statistical Analysis
- Survey Design
- Taste Tests
- Telephone Interviewing/CATI
Industries, Markets and Audiences
- African-American
- Asians
- Beverage
- Candy/Confectionery
- Cereals
- Children
- Consumer Durables
- Consumers
- Cosmetics
- Fast-Food Industry
- Foods/Nutrition
- Health & Beauty Aids
- Hispanic
- Household Products/Services
- Mothers
- Packaged Goods
- Parents
- Pet Foods/Supplies
- Pharmaceutical Products
- Restaurants/Food Service
- Seniors/Mature
|
