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Gongos, Inc.

Company Address:
2365 Pontiac Road
Auburn Hills, MI 48326
USA
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SourceBook

Customer Contact

Camille Nicita, President & CEO
Christi Walters, Principal, Gongos Research
Amy Perifanos, Director, Artifact
Jason Raguso, V.P. O2 Integrated
Susan Scarlet, V.P., Strategic Branding

Company Description

Gongos’ approach to decision intelligence offers Global 1000 companies multiple levels of engagement to address their ongoing business challenges. Its data integration practice, O2 integrated, harmonizes enterprise and research data through consultative relationships; and its newly launched insight curation practice, Arti¦fact, is responsible for evangelizing knowledge brought about by primary and/or the synthesis of other types of data, to the broader organization. Serving the consumer products, retail, financial services, automotive and health care spaces, Gongos combines innovative and foundational approaches to primary research and market intelligence. The company thrives on developing techniques to shape purposeful stories that can be readily socialized within client organizations. Gongos’ innovation strategy focuses on identifying and addressing industry paradigm shifts. As a leader in online research communities, Gongos continues to actualize their untapped potential through its newly designed platform. Gongos is also pioneering practices in modular mobile survey design and smartphone-enabled ethnography through SmartFly™ and has tested the effect mobile engagement has on consumer authenticity. The company‘s primary research division, Gongos Research, partners with corporate research and insights teams on initiatives spanning the entire product and marketing life cycle. Focuses include concept and product development, voice of the customer, price/feature optimization, emotional connections, shopper immersion, positioning and segmentation. Its holistic approaches incorporate both qualitative and quantitative techniques.

Research Services
  • Focus Group-Online
  • Marketing Research-Full Service
  • Mobile Surveys
  • Online Communities - MROC
  • Online Survey Design/Analysis
  • Qualitative-Online
  • Shopper Insights
Industries, Markets and Audiences
  • Automotive
  • Consumer Durables
  • Financial/Investment/Banks
  • Health Care
  • Packaged Goods
  • Retailing
  • Transportation

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