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Gongos, Inc.

Company Address:
2365 Pontiac Road
Auburn Hills, MI 48326
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Customer Contact

Camille Nicita, President & CEO
Susan Scarlet, V.P., Strategic Branding
Sarah Phillips, V.P., O2 Integrated
Amy Perifanos, Director, Arti|fact
Crystle Uyeda, Director, Business Development

Company Description

Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to build competency in making great consumer-minded decisions. Gongos brings a consultative mindset in developing synergies among its clients’ analytics, insights and knowledge management groups. O2 Integrated, its data sciences group, extracts value from enterprise data with a relentless focus on solving the business challenge. Gongos Research, the company’s primary research division, acquires proprietary knowledge to deepen strategic insights. Arti¦fact, its insight curation practice, transforms the way organizations preserve and socialize consumer wisdom. Gongos’ innovation strategy is to identify societal and technological trends that shape the future of its industry. Enlisting the multidisciplinary skills of researchers, data scientists and curators, the company fuels a culture of learning both internally and within its clients’ organizations. It serves clients in the consumer products, financial services, healthcare, lifestyle, retail, and automotive spaces. As a leader in online research communities, Gongos continues to actualize their untapped potential through its decision intelligence platform, Instinct™. The platform enables both custom qualitative and large-scale quantitative initiatives that allow for multiple products, brands, consumer segments, and/or global regions. Gongos is also pioneering practices in modular mobile survey design and smartphone-enabled ethnography through SmartFly™ and has tested the effect mobile engagement has on consumer authenticity. Focuses include concept and product development, voice of the customer, price/feature optimization, emotional connections, shopper immersion, positioning and segmentation. Its holistic approaches incorporate both qualitative and quantitative techniques.

Research Services
  • Data Analysis
  • Decision Research Consultation
  • Focus Group-Online
  • Market Forecasting
  • Marketing Research-Full Service
  • Mobile Surveys
  • Online Communities - MROC
  • Online Survey Design/Analysis
  • Qualitative-Online
  • Shopper Insights
Industries, Markets and Audiences
  • Automotive
  • Consumer Durables
  • Financial/Investment/Banks
  • Health Care
  • Packaged Goods
  • Retailing
  • Transportation

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