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Focus World International, Inc.

Company Address:
146 Highway 34
Suite 100
Holmdel, NJ 07733
View Map

This company is included in the following directories


Customer Contact

Gary Eichenholtz, CEO/CFO
Paulette Eichenholtz, President

Company Description

Second generation, family owned and operated for 36 years. Validity, integrity, quality, sample frames, stratification, randomization, statistical relevance and margins of error: all the words spoken by the original basement researchers, revered and integrated with 21st-century technologies at FWI. Field full-service company providing qualitative and quantitative research domestically and internationally. On site: focus facility with videostreaming and audiovisual FTP storage, 60 VoIP, CATI system using CfMC software, full test kitchen adjacent to CLT, 1,200 square foot design-as-you-need facility for large group testing. Sixteen sensory isolation/fragrance chambers, each having independent, self-evacuating exhaust system guaranteeing no possibility of contamination. Certified by 3rd party regulators. Includes sinks with mirrored vanity, washer/dryers, all nonporous wipe-down surfaces, audiovisual captured, remote monitoring. FWI hosted and programmed. Two owned and operated N.J. Mall facilities, each includes 12 CAPI DSL LAN. Nationwide Mall intercepts with in-house FWI validations conducted interim study. With 24 years of successfully executing international research with proprietary FWI network in South America, Europe, Asia, Australia and Africa. In market research, data collection is gathered faster than ever but at FWI our primary focus continues to be on the quality, guaranteed validity and quantifiable representation of data by maintaining our strict quality controlled protocols for the respondents we invite to participate. No cheaters and repeaters allowed at FWI!

Research Services
  • Advertising Claim Substantiation
  • Ethnic Interviewing
  • Ethnographic Research
  • Eye Tracking
  • Focus Group-Facilities
  • Home-Use Tests
  • Interactive Voice Response (IVR)
  • International Interviewing
  • International Research
  • Low Incidence Research
  • Mall Facility
  • Mall Interviewing
  • Medical Interviewing
  • Mock Jury Trials
  • Movie/Film Previews
  • Music Tests
  • Neuromarketing Research
  • Online Surveys
  • Panels-Online
  • Product Placement
  • Psychological/Emotion Research
  • Qualitative Research
  • Quantitative Research
  • Recruiting-Qualitative
  • Sensory Research
  • Telephone Interviewing/CATI
  • Test Kitchen
Industries, Markets and Audiences
  • African-American
  • Asians
  • Business-To-Business
  • Consumers
  • Hispanic
  • International Firms
  • Internet/Web
  • Medical
  • Middle-Eastern
  • Mothers

Focus Facility

Customer Contact

Gary Eichenholtz, CEO/CFO

Distance From Airport

20 miles

Estimated Travel Time From Airport

35 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Auditorium
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Product Testing Lab
  • Test Kitchen
  • Test Kitchen Observation
  • Videoconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 18x24 15
Multiple 16x18

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