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Focus World International, Inc.

Company Address:
146 Hwy. 34, Suite 100
Holmdel, NJ 07733
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This company is included in the following directories


Customer Contact

Gary Eichenholtz, CEO/CFO
Paulette Eichenholtz, President

Company Description

Second generation, family owned and operated for 34 years. Validity, integrity, quality, sample frames, stratification, randomization, statistical relevance and margins of error: all the words spoken by the original basement researchers, revered and integrated with 21st-century technologies at FWI. Field full-service company providing qualitative and quantitative research domestically and internationally. On site: focus facility with videostreaming and audiovisual FTP storage, 60 VoIP, CATI system using CfMC software, full test kitchen adjacent to CLT, 1,200 square foot design-as-you-need facility for large group testing. With 16 isolation/fragrance chambers, each having independent, self-evacuating exhaust system guaranteeing no possibility of contamination. Includes sinks with mirrored vanity, washer/dryers, all nonporous wipe-down surfaces, audiovisual captured, remote monitoring. FWI hosted and programmed. Two owned and operated N.J. Mall facilities, each includes 12 CAPI DSL LAN. Nationwide Mall intercepts with in-house FWI validations conducted interim study. With 22 years of successfully executing international research with proprietary FWI network in South America, Europe, Asia, Australia and Africa. In market research, data collection is gathered faster than ever but at FWI our primary focus continues to be on the quality, guaranteed validity and quantifiable representation of data by maintaining our strict quality controlled protocols for the respondents we invite to participate. No cheaters and repeaters allowed at FWI!

Research Services
  • Ethnic Interviewing
  • Ethnographic Research
  • Eye Tracking
  • Focus Group-Facilities
  • Home-Use Tests
  • Interactive Voice Response (IVR)
  • International Interviewing
  • International Research
  • Low Incidence Research
  • Mall Facility
  • Mall Interviewing
  • Medical Interviewing
  • Mock Jury Trials
  • Movie/Film Previews
  • Music Tests
  • Neuromarketing Research
  • Online Surveys
  • Panels-Online
  • Product Placement
  • Psychological/Emotion Research
  • Qualitative Research
  • Quantitative Research
  • Recruiting-Qualitative
  • Sensory Research
  • Telephone Interviewing/CATI
  • Test Kitchen
Industries, Markets and Audiences
  • African-American
  • Asians
  • Business-To-Business
  • Consumers
  • Hispanic
  • International Firms
  • Internet/Web
  • Medical
  • Middle-Eastern
  • Mothers

Focus Facility

Customer Contact

Gary Eichenholtz, CEO/CFO

Distance From Airport

20 miles

Estimated Travel Time From Airport

35 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Auditorium
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Product Testing Lab
  • Test Kitchen
  • Test Kitchen Observation
  • Videoconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 18x24 15
Multiple 16x18


Panel Titles and Features
Focus World B-2-B Medical Panels Size: 3,651,211 Panel Type: Telephone,Online
Focus World Consumers Nationwide Panel Size: 6,831,226 Panel Type: Telephone,Online
Focus World Ethnic Panel Size: 1,001,003 Panel Type: Telephone,Online

This firm offers proprietary (client specific) panel management services

Phone Facility

Customer Contact

Gary Eichenholtz, CEO/CFO

Number of interviewing stations: 50

Number of stations using computer-aided interviewing (CATI): 24

Number of stations monitored on-site: 50

Number of stations monitored off-site: 50

Languages Spoken
  • English
  • Vietnamese

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