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Focus World International, Inc.

Company Address:
146 Hwy. 34, Suite 100
Holmdel, NJ 07733
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This company is included in the following directories


Customer Contact

Paulette Eichenholtz, President
Gary Eichenholtz, CEO/CFO

Company Description

Second-generation, family-owned and -operated for 33 years. Validity, integrity, quality, sample frames, stratification, randomization, statistical relevance, margins of error. All the words spoken by the original basement researchers, revered and integrated with 21st-century technologies at FWI. Field full-service company providing qualitative and quantitative research domestically and internationally. On site: focus facility with videostreaming and A/V FTP storage, 60 VoIP, CATI system using CfMC software, full test kitchen adjacent to CLT, 1,200-sq.-ft design-as-you-need facility for large group testing. 16 isolation/fragrance chambers, each with independent, self-evacuating exhaust system guaranteeing no possibility of contamination. Includes sinks with mirrored vanity, washer/dryers, all nonporous wipe-down surfaces, A/V captured. Off-site remote monitoring. FWI hosted and programmed. Available in four U.S. cities. Two owned and operated N.J. mall facilities, each includes 12 CAPI DSL LAN. Nationwide mall intercepts with in-house validations conducted interim study. 21st year successfully executing international research with proprietary FWI network in South America, Europe, Asia, Australia and Africa. In market research, we all gather data faster than ever but at FWI our primary focus continues to be on the quality, validity and representation of that data by maintaining strict protocols for the respondents we invite to participate. No cheaters and repeaters allowed!

Research Services
  • Ethnic Interviewing
  • Ethnographic Research
  • Eye Tracking
  • Focus Group-Facilities
  • Home-Use Tests
  • Interactive Voice Response (IVR)
  • International Interviewing
  • International Research
  • Low Incidence Research
  • Mall Facility
  • Mall Interviewing
  • Medical Interviewing
  • Mock Jury Trials
  • Movie/Film Previews
  • Music Tests
  • Neuromarketing Research
  • Online Surveys
  • Panels-Online
  • Product Placement
  • Psychological/Emotion Research
  • Qualitative Research
  • Quantitative Research
  • Recruiting-Qualitative
  • Sensory Research
  • Telephone Interviewing/CATI
  • Test Kitchen
Industries, Markets and Audiences
  • African-American
  • Asians
  • Business-To-Business
  • Consumers
  • Hispanic
  • International Firms
  • Internet/Web
  • Medical
  • Middle-Eastern
  • Mothers

Focus Facility

Customer Contact

Gary Eichenholtz, CEO/CFO

Distance From Airport

20 miles

Estimated Travel Time From Airport

35 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Auditorium
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Product Testing Lab
  • Test Kitchen
  • Test Kitchen Observation
  • Videoconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 18x24 15
Multiple 16x18


Panel Titles and Features
Focus World B-2-B Medical Panels Size: 3,063,415 Panel Type: Telephone,Online
Focus World Consumers Nationwide Panel Size: 6,134,001 Panel Type: Telephone,Online
Focus World Ethnic Panel Size: 922,167 Panel Type: Telephone,Online

This firm offers proprietary (client specific) panel management services

Phone Facility

Customer Contact

Gary Eichenholtz, CEO/CFO

Number of interviewing stations: 50

Number of stations using computer-aided interviewing (CATI): 24

Number of stations monitored on-site: 50

Number of stations monitored off-site: 50

Languages Spoken
  • English
  • Vietnamese

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