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Television City Research Lab

Company Address:
MGM Grand Las Vegas
3799 Las Vegas Blvd. South
Las Vegas, NV 89109
USA
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This company is included in the following directories

SourceBook

Customer Contact

Becky Mills, Client Service Manager

Company Description

Good news! CBS has opened up its world-class research facility to external clients in all industries. Television City is a full-service, state-of-the-art research center that is uniquely qualified to capture insights into your media, advertising, products and services. We offer focus groups, one-on-one interviews, surveys, eye tracking, brainwave analysis and usability studies. The facility includes over 9,000 sq. ft. of research space, located in the heart of the MGM Grand Hotel and Casino on the Las Vegas Strip. Our research participants are Las Vegas visitors from all U.S. states - not a local phone recruit! Watch your study in-person in our modern client rooms or watch remotely through streaming or video conference. Contact us today for a free incidence test of your target audience.

Research Services
  • Advertising Research
  • Commercials Testing
  • Concept Testing
  • Consumer Research
  • Eye Tracking
  • Focus Group-Facilities
  • Media Research-General
  • Media Research-Television
  • Media Research-Web
  • Movie/Film Previews
  • Neuromarketing Research
  • One-on-One (Depth) Interviews
  • Product Testing Research
  • Qualitative Research
  • Usability Testing

Focus Facility

Distance From Airport

5 miles

Estimated Travel Time From Airport

10 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Product Testing Lab
  • Videoconferencing
  • Webconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Living 10x16 3
Conference 14x24 10
Conference 17x25 10
Conference 17x25 10

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