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Creative Consumer Research – Houston

Company Address:
3945 Greenbriar Drive
Stafford, TX 77477
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This company is included in the following directories


Customer Contact

Patricia Pratt, President

Company Description

Creative Consumer Research (CCR), established in 1976, is a full-service market research company with extensive experience in multiple research methods including focus groups, in-depth interviews, Web-based surveys, telephone interviews and in-person intercept interviews. The company’s expertise covers a broad spectrum of industries that include health care, consumer packaged goods, financial institutions, insurance, legal, education, transportation, real estate and home building. CCR conducts each step of a study using its own in-house market research professionals. The company’s facility in suburban Houston includes four focus group rooms and a 50-station CATI call center.

Research Services
  • Airport Interviews
  • Attitude/Usage Studies
  • Benchmark Studies
  • Consumer Research
  • Customer Satisfaction Studies
  • Data Analysis
  • Focus Group-Moderating
  • Mock Jury Trials
  • Music Tests
  • Taste Tests
Industries, Markets and Audiences
  • African-American
  • Asians
  • Business-To-Business
  • Children
  • Education
  • Fast-Food Industry
  • Gay & Lesbian
  • Government
  • Health & Beauty Aids
  • Health Care
  • Hispanic
  • Hospitals
  • Nurses
  • Packaged Goods
  • Pet Owners
  • Physicians
  • Restaurants/Food Service
  • Transportation

Focus Facility

Customer Contact

BJ Gerjes, Data Collection Manager

Company Description

CCR conducts research for clients nationally, statewide, regionally and locally. CCR has the largest Hispanic research department in the state of Texas. CCR offers a variety of research methodologies to interview both acculturated and non-acculturated Hispanics/Latinos. CCR’s Houston office offers large conference-style focus group rooms with one-way mirrors and large client viewing rooms. For more information contact Patricia Pratt, President at 281-240-9646 or You may also contact BJ Gerjes, Data Collection Manager at 832-217-7215.

Distance From Airport

38 miles

Estimated Travel Time From Airport

30 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Client Lounge
  • 1-on-1 Room
  • 1-on-1 Observation
  • Test Kitchen

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 20x20 12
Conference 24x26 12
Conference 20x20 12
Conference 24x24 12
Multiple 49x35 12


Moderators on Staff

Joyce Walter, 700+ sessions, since 1980

Company Description

The main office located in Houston offers complete field services and conducts studies nationwide. Large conference-style focus group rooms with one-way mirrors and large client viewing rooms. Conducting market research for 40 years, we offer taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits and bilingual interviewing. Computer capabilities, moderators and translators are available. CCR also offers project management for multiple-city projects. Hispanic and Asian moderators available upon request.

Industries, Markets and Audiences
  • Advertising Agencies
  • African-American
  • Associations
  • Business-To-Business
  • Children
  • Construction Industry
  • Construction-Residential
  • Consumer Services
  • Education
  • Educators (Schools/Teachers)
  • Employees
  • Entrepreneurs/Small Business
  • Executives/Management
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Gay & Lesbian
  • Government
  • Health Care
  • Higher Education
  • Hispanic
  • Hospitals
  • Human Resources/Organizational Dev.
  • Lawyers
  • Medical
  • Packaged Goods
  • Parents
  • Real Estate/Development
  • Restaurants/Food Service
  • Seniors/Mature
  • Teens
  • Television-Cable/Satellite
  • Transportation
  • Utilities/Energy
Moderator Languages Spoken
  • English
  • Korean
  • Mandarin Chinese
  • Spanish
  • Vietnamese

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