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Advantage Research, Inc.

Advantage Research, Inc.

Company Address:
W202 N10246 Lannon Rd.
Germantown, WI 53022
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This company is included in the following directories


Customer Contact

Cathy Catanese, Field Service Project Manager

Focus Facility

Customer Contact

Cathy Catanese, Field Service Project Manager

Company Description

ARI receives the highest overall ratings in the Impulse Survey in the Milwaukee area, as well as for Value, Recruiting, Facility, and Personnel! We can cost-effectively recruit high quality research participants anywhere in the U.S. Focus facility capabilities include: B2B, dial tests, focus groups, 1-on-1s, in-homes, product placement, CLT’s, mock trials, website usability, taste tests, child studies, and more. Beautiful, spacious free-standing facility. State-of-the-art technology. Onsite moderators available. Quant services: online, CATI, mail, data tabulation, and analysis and reporting.

Distance From Airport

25 miles

Estimated Travel Time From Airport

30 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Auditorium
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Test Kitchen
  • Videoconferencing
  • Webconferencing
Additional Amenities Offered
  • Air Conditioning
  • Audio Recording
  • CD Player
  • DVD Player
  • Flip Chart/White Boards
  • Handicapped Access
  • High Speed Internet
  • Laptop for Hire
  • LCD Projectors
  • Mac for Hire
  • Onsite Parking
  • PC for Hire
  • Reception/Waiting Room
  • Recruitment
  • Television Monitors
  • Video Recording
  • Wireless Internet

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 28x18 12
Conference 20x18 12
Conference 26x22 12


Moderators on Staff

Lori Gutbrod, 1000+ sessions, since 1983
Anne Wilber, 500+ sessions, since 1991

Company Description

Anne Wilber and Lori Gutbrod bring a wealth of experience and energy to your qualitative research project. By establishing a rapport with both respondents and clients, the result is research that comes to life. At the conclusion of your project, you can be certain that you will truly understand and feel the “voice” of your respondents.

Industries, Markets and Audiences
  • Business-To-Business
  • Consumers
  • Executives/Management
  • Health Care
  • Insurance
  • Manufacturing
Moderator Languages Spoken
  • English

Phone Facility

Customer Contact

Scott Segrin, Vice President

Number of interviewing stations: 30

Number of stations using computer-aided interviewing (CATI): 30

Number of stations monitored on-site: 30

Number of stations monitored off-site: 30

Languages Spoken
  • English

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