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Mars Research

Company Address:
550 W. Cypress Creek Rd., Suite #310
Ft. Lauderdale, FL 33309
USA
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This company is included in the following directories

SourceBook

Customer Contact

Joyce Gutfreund, SR VP

Company Description

Mars Research is one of the most trusted marketing research firms, with over 30 years of experience in the industry. We design and conduct quantitative and qualitative research studies. Our upscale Fort Lauderdale focus group facility offers 2 conference rooms, spacious client viewing, videostreaming and translation equipment. Our superior recruiting process delivers qualified respondents for every project and our diverse consumer database includes Hispanics as well as other multicultural backgrounds. Mars has a strong reputation in conducting consumer product and sensory research (i.e. taste testing) while providing comprehensive results to our clients.

Research Services
  • Customer Satisfaction Studies
  • Executive Interviewing
  • Focus Group-Facilities
  • Focus Group-Moderating
  • Medical Interviewing
  • Mock Jury Trials
  • Mystery Shopping
  • Political Polling
  • Qualitative Research
  • Sensory Research
  • Taste Tests
  • Usability Testing
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Automotive
  • Children
  • Financial/Investment/Banks
  • Health Care
  • High-Tech
  • Hispanic
  • Hospitals
  • Internet/Web
  • Seniors/Mature

Focus Facility

Customer Contact

Joyce Gutfreund, SR VP

Distance From Airport

11 miles

Estimated Travel Time From Airport

18 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Test Kitchen
  • Videoconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 20x25 20
Multiple 12x22 5

Panel

Customer Contact

Joyce Gutfreund, SR VP

Panel Titles and Features
Market Research Online Community Size: 100,000 Panel Type: Online
Mars General Consumer Panel Size: 250,000 Panel Type: Online

This firm offers proprietary (client specific) panel management services

Mystery Shopping

Customer Contact

Joyce Gutfreund, Mystery Shopping Director

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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