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Mars Research

Company Address:
550 W. Cypress Creek Rd., Suite #310
Ft. Lauderdale, FL 33309
USA
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This company is included in the following directories

SourceBook

Customer Contact

Joyce Gutfreund, Exec. Vice President

Company Description

Mars Research would like you to take advantage of our newly-built (2013) taste test and focus group facility in Fort Lauderdale, Fla. We recruit difficult and hard-to-reach demographics including 65+ and Spanish-/Portuguese-speaking respondents. Our capabilities include seating for 40 people, digital audio- and videorecording, videostreaming, usability testing, high-speed wireless internet, translation equipment, laptops and iPads, in-house touchscreen software, mobile research surveys and tabulation. Mars Research is an industry leader in developing methodologies and turnkey solutions.

Research Services
  • Customer Satisfaction Studies
  • Executive Interviewing
  • Focus Group-Facilities
  • Focus Group-Moderating
  • Medical Interviewing
  • Mock Jury Trials
  • Music Tests
  • Mystery Shopping
  • Political Polling
  • Public Opinion Studies
  • Qualitative Research
  • Sensory Research
  • Taste Tests
  • Usability Testing
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Automotive
  • Children
  • Financial/Investment/Banks
  • Health Care
  • High-Tech
  • Hispanic
  • Hospitals
  • Internet/Web
  • Seniors/Mature

Focus Facility

Customer Contact

Joyce Gutfreund, Executive VP

Distance From Airport

11 miles

Estimated Travel Time From Airport

18 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Test Kitchen
  • Videoconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 20x25 20
Multiple 12x22 5

Panel

Customer Contact

Joyce Gutfreund, Executive Vice President

Panel Titles and Features
Market Research Online Community Size: 100,000 Panel Type: Online
Mars General Consumer Panel Size: 250,000 Panel Type: Online

This firm offers proprietary (client specific) panel management services

Mystery Shopping

Customer Contact

Joyce Gutfreund, Mystery Shopping Director

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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