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Mars Research

Company Address:
550 W. Cypress Creek Rd., Suite #310
Ft. Lauderdale, FL 33309
USA
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This company is included in the following directories

SourceBook

Customer Contact

Joyce Gutfreund, Exec. Vice President

Company Description

Mars Research, Ft. Lauderdale's premier qualitative research facility and nationwide data collection company, has been providing the highest standard for over 30 years. Our upscale focus group facility - easily accessible from local airports and hotels - offers fully-monitored in-house recruiting for focus groups, IDIs and usability studies. We offer ActiveGroup, FocusVision and digital audio/DVD recording. Mars Research is an industry leader in developing methodologies and turnkey solutions, such as automated online recruiting, touchscreen surveys, MROCs and mobile survey research.

Research Services
  • Customer Satisfaction Studies
  • Executive Interviewing
  • Focus Group-Facilities
  • Focus Group-Moderating
  • Medical Interviewing
  • Mock Jury Trials
  • Music Tests
  • Mystery Shopping
  • Political Polling
  • Public Opinion Studies
  • Qualitative Research
  • Sensory Research
  • Taste Tests
  • Usability Testing
Industries, Markets and Audiences
  • Affluent/Wealthy
  • Automotive
  • Children
  • Financial/Investment/Banks
  • Health Care
  • High-Tech
  • Hispanic
  • Hospitals
  • Internet/Web
  • Seniors/Mature

Focus Facility

Customer Contact

Joyce Gutfreund, Executive VP

Distance From Airport

11 miles

Estimated Travel Time From Airport

18 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Test Kitchen
  • Videoconferencing
  • Webconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 17x28 15
Conference 16x16 5

Panel

Customer Contact

Joyce Gutfreund, Executive Vice President

Panel Titles and Features
Market Research Online Community Size: 100,000 Panel Type: Online
Mars General Consumer Panel Size: 250,000 Panel Type: Online

This firm offers proprietary (client specific) panel management services

Phone Facility

Customer Contact

Joyce Gutfreund, Executive Vice President

Number of interviewing stations: 24

Number of stations using computer-aided interviewing (CATI): 24

Number of stations monitored on-site: 24

Number of stations monitored off-site: 10

Languages Spoken
  • English

Mystery Shopping

Customer Contact

Joyce Gutfreund, Mystery Shopping Director

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Competitor Shops
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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