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Strategic Business Research, Inc.

Company Address:
601 Dresher Road, Suite 203
Horsham, PA 19044
USA
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This company is included in the following directories

SourceBook

Customer Contact

Greg Johnson, President/CEO

Moderating

Moderators on Staff

Greg Johnson, 1000+ sessions, since 1992
Kristen Stih, 500+ sessions, since 2004

Company Description

Founded in 1992, Strategic Business Research is a full-service marketing research firm servicing the pharmaceutical industry. SBR has decades of experience in pharma and health care marketing research, product management, strategic planning, sales management, new business development and pharmacy administration. We utilize an extensive array of research methodologies to meet each project's primary business need and specialize in new product positioning/optimization research, promotional development, tracking, human factors testing, REMS and formulary/treatment protocol assessment. Principals take a hands-on approach to every study and senior-manager insight is applied to all projects.

Industries, Markets and Audiences
  • Bio-Technology
  • Consumers
  • Health Care
  • Hospitals
  • Managed Care
  • Medical/Surgical Products
  • Pharmaceutical Products
  • Pharmacies/Drug Stores
  • Pharmacists
  • Physicians
Moderator Languages Spoken
  • English

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