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C+R Research Services, Inc.

C+R Research Services, Inc.

Company Address:
500 N. Michigan Ave. Suite 1100
Chicago, IL 60611
USA
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This company is included in the following directories

SourceBook

Customer Contact

Robbin Jaklin, President

Company Description

At C+R Research, an established consumer insights firm built on creative minds and experienced talent, we have a knack for designing innovative and effective quantitative and qualitative methods. Our goal is to capture the nature of consumers and their brand stories through online and traditional approaches. A blend of inspired design thinking, curiosity, common sense and technology is our success formula to give our clients what they expect from a research partner - relevant insights and clearer, more honest results that lead to smarter business decisions and more meaningful products and experiences for their consumers. And, we top it off with deep expertise in youth, parents, Latinos and shoppers.

Research Services
  • Advertising Research
  • Advertising Tracking
  • Attitude/Usage Studies
  • Brand Equity
  • Brand Loyalty Studies
  • Brand Positioning Studies
  • Brand/Image Tracking
  • Business-To-Business Research
  • Communication Strategy Research
  • Concept Development
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Promotion Research
  • Consumer Research
  • Copy Development Research
  • Copy Testing
  • Copy Testing-Online
  • Corporate Image Studies
  • Customer Satisfaction Studies
  • Employee Opinion Studies
  • Ethnic Interviewing
  • Ethnographic Research
  • Executive Interviewing
  • Exploratory Research
  • Focus Group-Bulletin Board
  • Focus Group-Moderating
  • Focus Group-Online
  • Gamification
  • Home-Use Tests
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • Mail Surveys
  • Market Segmentation Studies
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • Mobile Surveys
  • Multivariate Analysis
  • Name Development
  • Name Research
  • New Product Research
  • Observation Research
  • Online Communities - MROC
  • Online Surveys
  • Package Development Research
  • Packaging Testing
  • Panels-Online
  • Panels-Proprietary
  • Primary Research
  • Product Placement
  • Product Positioning Studies
  • Product Testing Research
  • Promotion Dev./Evaluation Studies
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Segmentation Studies
  • Shopper Insights
  • Statistical Research Consultation
  • Syndicated Research
  • Taste Tests
  • Telephone/Mail/Telephone Studies
  • Text Analytics
  • Tracking Research
  • Usability Testing
Industries, Markets and Audiences
  • Advertising Agencies
  • Beverage
  • Business-To-Business
  • Candy/Confectionery
  • Cereals
  • Children
  • College Students
  • Communications
  • Computers
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Cosmetics
  • CPAs/Financial Advisors
  • Education
  • Electronics
  • Entertainment
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Gay & Lesbian
  • Generation X/Y
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care
  • Hispanic
  • Household Products/Services
  • Insurance
  • Internet/Web
  • Lawyers
  • Leisure
  • Mass Merchandisers
  • Millennials
  • Mothers
  • Mothers-Expectant
  • Office Products
  • Packaged Goods
  • Parents
  • Pet Foods/Supplies
  • Pet Owners
  • Restaurants/Food Service
  • Retailing
  • Seniors/Mature
  • Sporting Goods
  • Teens
  • Telecommunications
  • Television-Cable/Satellite
  • Theme Parks
  • Tourism

Moderating

Moderators on Staff

Sharon Seidler, 3000+ sessions, since 1974
Robert J. Relihan, 3000+ sessions, since 1982
Mary McIlrath, 1500+ sessions, since 2001
Casey Sloan, 800+ sessions, since 1999
Darren Breese, 300+ sessions, since 2007
Jessica Benoit, 100+ sessions, since 2009
Kat Figatner, 300+ sessions, since 2005

Company Description

At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 50 years by delivering great research, deep perspective and committed client service. We’re known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We offer an array of customizable techniques for both qualitative and quantitative research and have focused areas of knowledge and expertise in youth and family, Latinos and shopper insights. Our goal is to equip our clients with the insights they need to confidently develop successful brand strategies and grow their business.

Industries, Markets and Audiences
  • Beverage
  • Business-To-Business
  • Candy/Confectionery
  • Cereals
  • Children
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Cosmetics
  • Direct Marketing/Direct Response
  • Fast-Food Industry
  • Foods/Nutrition
  • Gaming/Casinos
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care
  • Health Care Products-Natural
  • Hispanic
  • Hospitality Industry
  • Household Products/Services
  • Human Resources/Organizational Dev.
  • Internet/Web
  • Mothers
  • Mothers-Expectant
  • Packaged Goods
  • Parents
  • Restaurants/Food Service
  • Retailing
  • Seniors/Mature
  • Teens
  • Television
  • Television-Cable/Satellite
  • Theme Parks
  • Tourism
  • Toys
Moderator Languages Spoken
  • English

Panel

Customer Contact

Robbin Jaklin, President

Company Description

At C+R Research - a consumer and market insights firm - we take a comprehensive approach to qualitative and quantitative research. We emphasize a combination of traditional and non-traditional methodologies to discover the essentials of brands and consumer behavior. Our specialized divisions - KidzEyes®, TeensEyes®, LatinoEyes®, BoomerEyes and ShopperEyes® - explore specific demographics while our online kid, teen, mom and Latino panels put clients in touch with targeted consumers. Additionally, our YouthBeat® subscription insight service offers a holistic view of today's youth and family.

Panel Titles and Features
KidzEyes.com Size: 10,000 Panel Type: Online
LatinoEyes.com Size: 2,200 Panel Type: Online
ParentSpeak Size: 6,300 Panel Type: Online
TeensEyes.com Size: 11,500 Panel Type: Online

This firm offers proprietary (client specific) panel management services

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