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RDA Group

Company Address:
450 Enterprise Court
Bloomfield Hills, MI 48302
USA
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This company is included in the following directories

SourceBook

Customer Contact

Frank Forkin, Exec. Vice President

Company Description

RDA Group provides global, full-service marketing research and consulting to drive business improvement and ROI. We partner with our clients and develop an in-depth understanding of their challenges and business goals, a philosophy which allows us to tailor client-oriented solutions. Founded in 1969, RDA Group continues to serve clients of all sizes, including Fortune 500 companies for whom we conduct consumer, business-to-business and employee research. The company is a recognized leader in product quality measurement; customer satisfaction and loyalty for products and services; best practices and standards development; and innovative analytics and statistical modeling, including predictive models and data mining/integration. Industry expertise includes automotive, heavy equipment manufacturers, financial services and insurance, health care, power sports and utilities. Our integrated team of research and IT professionals work with advanced technology tools to design and administer various research methodologies, including wants/needs generation, product clinics, drive tests, Web site usability testing, qualitative techniques and survey research by Internet, mail and phone.

Research Services
  • Brand Loyalty Studies
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Data Analysis
  • Focus Group-Facilities
  • Focus Group-Moderating
  • International Research
  • Marketing Research-Full Service
  • Software-Data Tabulation
  • Statistical Analysis
Industries, Markets and Audiences
  • Automotive
  • Consumer Services
  • Financial/Investment/Banks
  • Transportation
  • Utilities/Energy

Focus Facility

Customer Contact

John Young, Senior Consultant

Distance From Airport

30 miles

Estimated Travel Time From Airport

30 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Videoconferencing
  • Webconferencing

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 18x18 18
Conference 18x18 18

Moderating

Moderators on Staff

John Young, 200 sessions, since 2004

Moderator Languages Spoken
  • English

Phone Facility

Customer Contact

Frank Forkin, Partner, Exec. Vice President

Number of interviewing stations: 105

Number of stations using computer-aided interviewing (CATI): 105

Number of stations monitored on-site: 105

Languages Spoken
  • English

Software

Customer Contact

Frank Forkin

Marketing Research Software Titles
  • TabRight

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