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Decision Analyst, Inc.

Decision Analyst, Inc.

Company Address:
604 Avenue H E.
Arlington, TX 76011-3100
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This company is included in the following directories


Customer Contact

Jerry W. Thomas, President/CEO

Company Description

Decision Analyst is a global marketing research and analytical consulting firm, serving major corporations, advertising agencies and consulting firms. Custom research and analytical consulting are Decision Analyst‘s foundational competencies. The firm specializes in strategy research, concept testing, package testing, promotional testing, product testing and advertising research. Decision Analyst is a leader in advanced analytics, market segmentation, mathematical modeling, econometrics and simulation. The firm melds qualitative research, survey research, marketing science and operations research to solve complex marketing problems. Headquartered in Dallas-Fort Worth, Decision Analyst serves clients across North America, Europe and Asia. The firm is owned by its 150 employees.

Research Services
  • Advertising Research
  • Concept Testing
  • International Research
  • Marketing Research-Full Service
  • New Product Research
  • Online Survey Design/Analysis
  • Panels-Online
  • Product Testing Research
  • Qualitative Research
  • Segmentation Studies
  • Statistical Analysis
Industries, Markets and Audiences
  • Packaged Goods


Moderators on Staff

Jerry W. Thomas, 5000 sessions, since 1969
Clay Delthoff, 2500 sessions, since 1990
Bruce Crandall, 500 sessions, since 2005

Company Description

From in-person focus groups and depth interviews to ethnography and laddering techniques, Decision Analyst delivers highly analytical and decision-oriented insights. Decision Analyst offers both in-person and online qualitative research services. In-person services include: focus groups, sensitized groups, dyadic and triadic interviews and depth motivational studies. Decision Analyst is a world leader in online qualitative research: time-extended online focus groups, time-extended depth interviews, online ethnography and online pseudo-depth interviews.

Industries, Markets and Audiences
  • Advertising Agencies
  • Beverage
  • Candy/Confectionery
  • Computer-Hardware
  • Computer-Software
  • Cosmetics
  • Fast-Food Industry
  • Foods/Nutrition
  • Health & Beauty Aids
  • Medical/Surgical Products
  • Packaged Goods
  • Pet Foods/Supplies
  • Pharmaceutical Products
  • Physicians
  • Restaurants/Food Service
Moderator Languages Spoken
  • English

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