SourceBook
Customer Contact Beatriz Noriega, Partner
Guy Antonioli, Partner
Company DescriptionHispanic research firm, founded in 1996, specializing in qualitative research and strategic planning – focus groups, triads, dyads, IDIs, ethnographies (in-homes and shop-alongs) and quanti-qualis. Most projects in the areas of positioning and concept development, advertising testing, A&U, new products, packaging and segmentation studies. Over the years and at request of clients, evolved to include quantitative research and consulting. Moderate in Spanish or English. Beatriz, a psychologist, and Guy, a seasoned marketing, advertising and research professional, each have 35+ years of experience working in the U.S., Mexico, Latin America and Spain. Combined areas of expertise and option of female or male moderator enable us to better uncover consumer insights and provide value-added recommendations. We guarantee the quality of our work because the partners personally execute each and every project from beginning to end.
Research Services
- Advertising Research
- Advertising/Communication Consultation
- Attitude/Usage Studies
- Brand Positioning Studies
- Central Location Interviewing
- Commercials Testing
- Concept Research
- Consumer Promotion Research
- Copy Development Research
- Ethnic Research Consultation
- Ethnographic Research
- Exit Interviews
- Focus Group-Moderating
- International Research
- Mall Interviewing
- Marketing Research-Full Service
- One-on-One (Depth) Interviews
- Packaging Testing
- Pre-Recruit Interviewing
- Qualitative Research
- Quantitative Research
- Segmentation Studies
- Social Research
- Taste Tests
Industries, Markets and Audiences
- Automotive
- Automotive Aftermarket
- Beverage
- Cosmetics
- Fast-Food Industry
- Financial/Investment/Banks
- Grocery/Supermarkets
- Health Care
- Higher Education
- Hispanic
- Home Improvement/DIY
- Household Products/Services
- Insurance
- Mass Merchandisers
- Non-Profit/Fund Raising
- Packaged Goods
- Petroleum Products
- Pharmaceutical Products
- Retailing
- Sports
- Telecommunications
- Television-Cable/Satellite
- Utilities/Energy
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