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Focus Latino

Focus Latino

Company Address:
720 Barton Creek Blvd
Austin, TX 78746
USA
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This company is included in the following directories

SourceBook

Customer Contact

Beatriz Noriega, Partner
Guy Antonioli, Partner

Company Description

Hispanic research firm founded in 1996 specializing in qualitative research and strategic planning, including focus groups, triads, dyads, IDIs, ethnographies (in-homes, shop-alongs and observational) and quant-qual. Most projects are in the areas of positioning and concept development, advertising testing, attitude and usage, new products, packaging and segmentation studies. Over the years and at request of clients we have evolved to include quantitative research and consulting. Bilingual moderators in Spanish and English. Beatriz, a psychologist and Guy, a seasoned marketing, advertising and research professional, each have 40+ years of experience working in the U.S., Mexico, the Caribbean, Central and South America and Spain. Combined areas of expertise and option of female or male moderator enable us to better uncover consumer insights and provide value-added, actionable recommendations. We guarantee the quality of our work because the partners personally execute each and every project from beginning to end.

Research Services
  • Advertising Research
  • Advertising/Communication Consultation
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Car Clinics
  • Central Location Interviewing
  • Commercials Testing
  • Concept Research
  • Consumer Promotion Research
  • Ethnic Research Consultation
  • Ethnographic Research
  • Exit Interviews
  • Focus Group-Moderating
  • Mall Interviewing
  • Marketing Research-Full Service
  • One-on-One (Depth) Interviews
  • Online Surveys
  • Packaging Testing
  • Point-of-Purchase Research
  • Pre-Recruit Interviewing
  • Qualitative Research
  • Quantitative Research
  • Recruiting-Qualitative
  • Recruiting-Quantitative
  • Segmentation Studies
  • Telephone/Mail/Telephone Studies
Industries, Markets and Audiences
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Cosmetics
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Grocery/Supermarkets
  • Health Care
  • Higher Education
  • Hispanic
  • Home Improvement/DIY
  • Household Products/Services
  • Insurance
  • Mass Merchandisers
  • Millennials
  • Mothers
  • Packaged Goods
  • Pharmaceutical Products
  • Retailing
  • Sports
  • Telecommunications
  • Television-Cable/Satellite

Moderating

Moderators on Staff

Guy C. Antonioli, 3400 sessions, since 1996
Beatriz Noriega, 4000 sessions, since 1983

Company Description

Established 1996. Hispanic qualitative consumer research and ethnography. Bilingual and bicultural, we moderate in Spanish or English. Beatriz - a psychologist. Guy - a seasoned marketing, advertising and research professional. Both have extensive experience working in the U.S., Caribbean, Mexico, Central and South America and Spain. Our combined areas of expertise and option of female or male moderators enable us to better uncover consumer insights and provide value-added recommendations and can offer clients the benefit of consistency in analysis, as well as both cost and time efficiencies when conducting projects among Hispanic and general-market target audiences.

Industries, Markets and Audiences
  • Advertising Agencies
  • Affluent/Wealthy
  • Apparel/Accessories/Textiles
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Cereals
  • Children
  • College Students
  • Communications
  • Construction Industry
  • Consumer Durables
  • Cosmetics
  • Education
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care
  • Higher Education
  • Hispanic
  • Household Products/Services
  • Mass Merchandisers
  • Military
  • Mothers
  • Packaged Goods
  • Paper & Related Products
  • Petroleum Products
  • Pharmaceutical Products
  • Pharmacies/Drug Stores
  • Retailing
  • Seniors/Mature
  • Teens
  • Telecommunications
  • Television-Cable/Satellite
  • Tourism
Moderator Languages Spoken
  • English
  • Spanish

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