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Hollander Cohen & McBride

Company Address:
22 West Rd., Suite 301
Baltimore, MD 21204
USA
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This company is included in the following directories

SourceBook

Customer Contact

Kimberly Hofmeister, Focus Group & Project Director

Company Description

Centrally located and easily reached (a Baltimore Beltway exit ramp borders our parking lot), HCM is Maryland’s oldest and most respected research firm. Experienced and friendly staff, coupled with comfortable and attractive surroundings, guarantees a pleasant experience for clients. When you place your project in our hands, you can be confident that it will be executed brilliantly, with adherence to proper marketing research protocols and ethics, attention to detail, innovative approaches and frequent updates. Designed by our in-house moderators, our spacious focus group facility features the area’s largest viewing room, complete with multi-tiered seating with illuminated writing ledges and a comfortable client lounge attached. High-speed Internet is available through your laptop or a comfortable client workstation that includes a computer and printer. Our menu features all the best the Chesapeake has to offer – and we don’t charge you $20 for a sandwich! If you want the area’s most experienced research team and the most reasonable prices, you have to work with HCM!

Research Services
  • Focus Group-Facilities
  • Product Placement
  • Taste Tests

Focus Facility

Customer Contact

Kimberly Hofmeister, Focus Group/Project Dir.

Distance From Airport

20 miles

Estimated Travel Time From Airport

35 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • 1-on-1 Room
  • 1-on-1 Observation

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 13x20 22

Moderating

Moderators on Staff

Scotty McBride, 500+ sessions, since 1985
Betty Sherbs, 300+ sessions, since 1990

Company Description

Multiple highly-experienced moderators on staff with expertise in many diverse industries including telecommunications, financial services, health care, real estate development, malls and shopping centers and on many diverse topics including branding, product development, logo development, product potential and advertising effectiveness using in-person focus groups, telephone/Internet focus groups and IDIs.

Industries, Markets and Audiences
  • Financial/Investment/Banks
  • Shopping Centers
  • Telecommunications
Moderator Languages Spoken
  • English

Phone Facility

Customer Contact

Linda Bliss, Focus Group Director

Number of interviewing stations: 20

Number of stations using computer-aided interviewing (CATI): 15

Number of stations monitored on-site: 20

Number of stations monitored off-site: 20

Languages Spoken
  • English

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