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Morpace Inc.

Morpace Inc.

Market Research and Consulting

Company Address:
31700 Middlebelt Road
Farmington Hills, MI 48334
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This company is included in the following directories


Customer Contact

Duncan Lawrence, President

Company Description

Morpace is a full-service, global survey research and consulting organization specializing in qualitative and quantitative research for industries such as automotive, financial services, health care, technology, retail and consumer goods. Through custom research designs, advanced analytics and visually dynamic reporting, Morpace provides our clients with the industry information and marketing knowledge they need to make smart strategic decisions. Morpace delivers global expertise and innovative, proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management including satisfaction, loyalty and retention. Examples of our innovative solutions include B-Link™, SOCO™, Claros Communities™ and dashboards. We have expertise in emerging research trends such as mobile research and text analytics. Established in 1941, Morpace is one of the fastest growing marketing research firms. We conduct research in over 60 countries and on five continents and are headquartered in Detroit with offices in Los Angeles, London and Shanghai.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Identity
  • Brand/Image Development
  • Brand/Image Tracking
  • Car Clinics
  • Consumer Research
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Data Analysis
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Online
  • Gamification
  • Hybrid Research (Qual/Quant)
  • International Research
  • Marketing Research-Full Service
  • Medical Interviewing
  • Mobile Surveys
  • Multivariate Analysis
  • Observation Research
  • Omnibus Surveys-Consumers
  • Online Communities - MROC
  • Online Surveys
  • Qualitative Research
  • Quantitative Research
  • Telephone/Mail/Telephone Studies
  • Text Analytics
Industries, Markets and Audiences
  • Advertising Agencies
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Building Materials/Products
  • Construction-Residential
  • Consumers
  • Financial/Investment/Banks
  • Health Care
  • Home Improvement/DIY
  • Hospitals
  • Household Products/Services
  • Insurance
  • Managed Care
  • Medical
  • Packaged Goods
  • Physicians
  • Retailing
  • Telecommunications


Moderators on Staff

Donna Taglione, 900+ sessions, since 1989
Tim Taylor, 750+ sessions, since 1990
Kara Moylan, 650+ sessions, since 2003
Chris Leiman, 400+ sessions, since 2005
Susan Semack, 200+ sessions, since 1995
Gregory Skinner, 500+ sessions, since 1995
Jason Mantel, 250+ sessions, since 2005
Mark Styczenski, 125+ sessions, since 2008
Kea Wheeler, 150+ sessions, since 2011
Erica Ruyle, 600+ sessions, since 2003
Michael Schmall, 150+ sessions, since 2005
Cheri Jamieson, 100+ sessions, since 2006

Company Description

People love numbers, and so do we! But in market research, a number without context doesn’t tell the whole story. That’s where the value of Qualitative comes in. Qualitative research captures the story behind the numbers by listening to consumers talk about your brand. These conversations take place in person or online; individually or in a group. We identify the personal experiences that drive the perceptions of your target market and we turn those insights into actionable solutions. Then you confidently know what moves to make next. Please contact us to find the right method and the right moderator for your next project.

Industries, Markets and Audiences
  • Advertising Agencies
  • Agriculture/Agribusiness
  • Air Travelers
  • Airlines
  • Automotive
  • Automotive Aftermarket
  • Business-To-Business
  • Consumers
  • Electronics
  • Financial/Investment/Banks
  • Health Care
  • Home Improvement/DIY
  • Hospitals
  • Household Products/Services
  • Information Technology (IT)
  • Insurance
  • Lawn & Garden
  • Managed Care
  • Manufacturing
  • Mass Merchandisers
  • Medical
  • Office Products
  • Packaged Goods
  • Physicians
  • Retailing
Moderator Languages Spoken
  • Arabic
  • Cantonese
  • English
  • French
  • Hindi
  • Japanese
  • Korean
  • Mandarin Chinese
  • Marathi
  • Portuguese
  • Spanish

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