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Morpace Inc.

Morpace Inc.

Market Research and Consulting

Company Address:
31700 Middlebelt Road
Farmington Hills, MI 48334
View Map

This company is included in the following directories


Customer Contact

Duncan Lawrence, President

Company Description

Morpace is a fully integrated global market research and strategic consulting organization that specializes in custom qualitative and quantitative research. It helps its clients in automotive, healthcare, financial services, retail and consumer goods and technology to solve their most pressing marketing challenges. Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace was also named the 2014 CASRO Research Organization of the Year. With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. It conducts research in more than 60 countries and on five continents. Visit for more information.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brand Identity
  • Brand/Image Development
  • Brand/Image Tracking
  • Car Clinics
  • Consumer Research
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Data Analysis
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Online
  • Gamification
  • Hybrid Research (Qual/Quant)
  • International Research
  • Marketing Research-Full Service
  • Medical Interviewing
  • Mobile Surveys
  • Multivariate Analysis
  • Observation Research
  • Omnibus Surveys-Consumers
  • Online Communities - MROC
  • Online Surveys
  • Qualitative Research
  • Quantitative Research
  • Text Analytics
Industries, Markets and Audiences
  • Advertising Agencies
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Building Materials/Products
  • Construction-Residential
  • Consumers
  • Financial/Investment/Banks
  • Health Care
  • Home Improvement/DIY
  • Hospitals
  • Household Products/Services
  • Insurance
  • Managed Care
  • Medical
  • Packaged Goods
  • Physicians
  • Retailing
  • Telecommunications


Moderators on Staff

Donna Taglione, 900+ sessions, since 1989
Tim Taylor, 750+ sessions, since 1990
Kara Moylan, 700+ sessions, since 2003
Chris Leiman, 400+ sessions, since 2005
Susan Semack, 200+ sessions, since 1995
Gregory Skinner, 500+ sessions, since 1995
Jason Mantel, 250+ sessions, since 2005
Mark Styczenski, 200+ sessions, since 2008
Kea Wheeler, 250+ sessions, since 2011
Erica Ruyle, 600+ sessions, since 2003
Michael Schmall, 150+ sessions, since 2005
Cheri Jamieson, 175+ sessions, since 2006

Company Description

People love numbers and so do we! But in market research, a number without context doesn't tell the whole story. That's where the value of qualitative comes in. Qualitative research captures the story behind the numbers by listening to consumers talk about your brand. These conversations take place in-person or online; individually or in a group. We identify the personal experiences that drive the perceptions of your target market and we turn those insights into actionable solutions. Then you confidently know what moves to make next. Please contact us to find the right method and the right moderator for your next project.

Industries, Markets and Audiences
  • Advertising Agencies
  • Agriculture/Agribusiness
  • Air Travelers
  • Airlines
  • Automotive
  • Automotive Aftermarket
  • Business-To-Business
  • Communications
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Electronics
  • Employees
  • Financial/Investment/Banks
  • Health Care
  • Home Improvement/DIY
  • Hospitals
  • Household Products/Services
  • Information Technology (IT)
  • Insurance
  • International Firms
  • Lawn & Garden
  • Managed Care
  • Manufacturing
  • Mass Merchandisers
  • Medical
  • Office Products
  • Packaged Goods
  • Physicians
  • Retailing
Moderator Languages Spoken
  • Arabic
  • Cantonese
  • English
  • French
  • Hindi
  • Italian
  • Japanese
  • Korean
  • Mandarin Chinese
  • Marathi
  • Portuguese
  • Spanish

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