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NEW WORLD Global Research

NEW WORLD Global Research

Company Address:
155 Ocean Lane Drive, Suite 504
Miami, FL 33137
USA
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This company is included in the following directories

SourceBook

Customer Contact

Adrian Lechter Rey, President

Company Description

Approach this market from a Hispanic perspective! By taking advantage of in-depth knowledge and meaningful understanding of the Hispanic consumer, New World Hispanic Research has provided accurate analysis of behavioral patterns, product preferences and selection processes to a large fraction of top-100 U.S. corporations. A multicultural team of experienced professionals designs and implements a variety of high-quality research studies in a wide spectrum of product and service categories.

Research Services
  • Copy Testing
  • Ethnographic Research
  • Focus Group-Moderating
  • Qualitative Research
  • Quantitative Research
Industries, Markets and Audiences
  • Hispanic

Moderating

Moderators on Staff

Adrian Lechter Rey, 2000+ sessions, since 1992
Alida Lechter, 1800+ sessions, since 1995

Company Description

Interdisciplinary male and female moderators with over 18 years of experience in the Hispanic market. Employing both traditional and innovative projective techniques, we identify the factors that influence and shape consumer behavior and provide actionable intelligence to develop and support strategic business decisions. Skilled in structure, rhythm and tone of focus groups and ethnographies, we help consumers to articulate their feelings, attitudes and beliefs so they can verbalize their real motivations. Frequent projects in Latin America help us understand the socio-cultural frame in which Hispanics exist, allowing us to connect naturally with consumers from different origins and backgrounds. If needed, in-house recruiting ensures quality respondents.

Industries, Markets and Audiences
  • Airlines
  • Arts and Culture
  • Automotive
  • Beverage
  • Candy/Confectionery
  • Children
  • Communications
  • Cosmetics
  • Electronics
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Generation X/Y
  • Government
  • Grocery/Supermarkets
  • Health Care
  • Hispanic
  • Hospitality Industry
  • Household Products/Services
  • Media
  • Medical
  • Military
  • Mothers
  • Non-Profit/Fund Raising
  • Packaged Goods
  • Pharmaceutical Products
  • Religion/Churches
  • Restaurants/Food Service
  • Retailing
  • Seniors/Mature
  • Teens
  • Telecommunications
  • Television-Cable/Satellite
  • Tourism
  • Travel
Moderator Languages Spoken
  • English
  • Spanish

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