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Smarty Pants®

Company Address:
14 Dove Tree Lane
Jonesborough, TN 37659
USA
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This company is included in the following directories

SourceBook

Customer Contact

Wynne Tyree, President

Company Description

As the industry's premier youth and family research and strategy firm, our sole focus is helping our clients better understand and connect with kids, tweens, teens and influential adults in their lives by providing unsurpassed research and strategic consulting. Our industry-renowned moderators, researchers and strategists conduct focus groups, ethnographies, in-school and in-store research as well as online and in-person quantitative studies. We unearth new product, programming and communications opportunities; evaluate ideas at all stages of development; and develop brand positionings. We have offices in New York; Los Angeles; San Francisco; Chicago; Myrtle Beach, S.C.; and Johnson City, Tenn.

Research Services
  • Concept Research
  • Ethnographic Research
  • Focus Group-Moderating
  • Observation Research
  • Qualitative Research
  • Quantitative Research
Industries, Markets and Audiences
  • Children
  • Mothers
  • Parents
  • Teens

Moderating

Moderators on Staff

Stephanie Retblatt, 3000+ sessions, since 1995
Wynne Tyree, 3000+ sessions, since 1998
Barbara Zamolsky, 500+ sessions, since 2005
Alisha Snow, 2500+ sessions, since 1998

Company Description

As the industry’s leading youth and family research and strategy firm we help our clients better understand and connect with kids, tweens, teens and parents by providing unsurpassed primary research and consulting around the globe. Our industry-renowned moderators and strategists conduct focus groups, ethnographies, in-school and in-store research, as well as online quantitative studies. We unearth new product, programming and communications opportunities; evaluate ideas at all stages of development and develop brand positionings. We have offices in New York, Los Angeles, Chicago, London, Toronto, Shanghai, Hamburg, Mexico City and Johnson City, Tenn.

Industries, Markets and Audiences
  • Children
  • College Students
  • Entertainment
  • Foods/Nutrition
  • Mothers
  • Packaged Goods
  • Parents
  • Teens
  • Television
  • Toys
Moderator Languages Spoken
  • English
  • German
  • Mandarin Chinese
  • Spanish

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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