Andrea Schrager, President
Mandel Schrager, Exec. Vice President
MCC Qualitative Consulting, a dynamic international qualitative research and consulting company offering custom study design and moderating, unlocks the inner voice of the customer™ and helps clients transform insights into action. For almost 30 years, we’ve been the experts in qualitative techniques including focus groups, IDIs, ethnography, projective methodologies, online focus groups and bulletin boards. Our team approach facilitates access to a wide array of expertise, continuity across assignments and optimal learning, helping keep our clients ahead of the ever-changing global marketplace. Utilizing methodologies, projective techniques and moderating styles to address the specific needs of each assignment, our consultants represent diverse outlooks, orientations and experiences that cut across a wide range of industries and populations. Whether it is consumer goods, finance/insurance or medical/pharma/health care, our B2B and B2C expertise includes new products, branding and value proposition, product/package design, advertising, green/environmental marketing, travel, communications, retail, digital media, emerging technologies and gourmet/international/imported products.
- Ethnographic Research
- Focus Group-Moderating
Industries, Markets and Audiences
- Pharmaceutical Products