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City Research Solutions

Company Address:
8383 Greenway Blvd.
Suite 600
Middleton, WI 53562
View Map

This company is included in the following directories


Customer Contact

Melvin Pope, Principal

Company Description

CRS is a full-service firm with over 50 years expertise providing quantitative and qualitative insights that consistently impact the bottom line of our clients and their brand, product and business development. CRS expertise ranges from online focus groups, in-depth interviews, simulated retail tests, central location tests and in-home usage testing to in-depth quantitative analytics such as factor analysis, cluster analysis and TURF analysis. Our clients rely on us for segmentation analysis, NPD, A&U studies, secret/competitive shops and managing proprietary consumer communities.

Research Services
  • Advertising Research
  • Brainstorming/Idea Generation
  • Brand/Image Development
  • Brand/Image Tracking
  • Central Location Interviewing
  • Concept Testing
  • Focus Group-Bulletin Board
  • Focus Group-Facilities
  • Focus Group-Moderating
  • Home-Use Tests
  • In-Store Research
  • Marketing Research-Full Service
  • Mock Jury Trials
  • Mystery Shopping
  • Name Research
  • New Product Research
  • Online Communities - MROC
  • Packaging Testing
  • Panels-Proprietary
  • Pricing Research
  • Product Testing Research
  • Qualitative-Online
  • Segmentation Studies
  • Sensory Research
  • Taste Tests
  • Test Kitchen
Industries, Markets and Audiences
  • Beverage
  • Candy/Confectionery
  • Cereals
  • Consumer Durables
  • Foods/Nutrition
  • Home Improvement/DIY
  • Household Products/Services
  • Lawn & Garden
  • Paper & Related Products
  • Sporting Goods

Focus Facility

Customer Contact

Kristie Groh, Facilities Manager

Company Description

City Research world-class facilities allow our clients to gain fresh insights in a unique midsize Midwestern metro area while enjoying the comforts of a state-of-the-art research facility. We offer recruiting, moderating and session-recording services. Our facilities include large multipurpose rooms with seating for up to 20 participants, multi-room client suite with adjacent work area/meeting room and a full test kitchen with viewing capabilities. Take a virtual tour of our facilities on our Web site

Distance From Airport

40 miles

Estimated Travel Time From Airport

40 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • 1-on-1 Room
  • 1-on-1 Observation
  • Product Testing Lab
  • Test Kitchen
  • Test Kitchen Observation
Additional Amenities Offered
  • Air Conditioning
  • Audio Recording
  • Catering Facilities/In-House Chef
  • CD Player
  • DVD Player
  • Flip Chart/White Boards
  • Handicapped Access
  • High Speed Internet
  • Laptop for Hire
  • LCD Projectors
  • Moderating
  • Onsite Parking
  • PC for Hire
  • Reception/Waiting Room
  • Recruitment
  • Television Monitors
  • Transcription Services
  • Video Recording

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Multiple 40x23 30
Multiple 20x15 30
Multiple 15x10 8
Living 12x8 30


Moderators on Staff

Tom French, 250 sessions, since 1990

Moderator Languages Spoken
  • English

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