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MSW-ARS Research

Company Address:
1111 Marcus Avenue
Suite MZ 200
Lake Success, NY 11042
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This company is included in the following directories


Customer Contact

Tom McGee, VP - Qualitative Insights

Company Description

MSW-ARS provides an innovative range of integrated brand experience measurement systems to support marketing leadership in building brands: brand segmentation and implicit positioning to identify ownable motivators; unique, mobile research platforms that provide new consumer insights in-home, in-store, in-event and on app; comprehensive cognitive and unconscious measurement; pre-market scenario planning that connects ROI to post-market delivery of your brand promise across all touch points; management of online and physical conversations between brands and consumers; brand growth and loyalty enhancement across target groups; enhanced sales and brand equity performance of traditional, digital and service touch points; dynamic competitive environment assessment; 3C (Confident Creative Communicators), qualitative services that provide deeper meaning into market performance; target group measurement including specialized techniques for children’s and ethnic research. Collectively these systems deliver brand insights and provide the basis for consulting.

Research Services
  • Brand Positioning Studies


Moderators on Staff

Tom McGee, 1500+ sessions, since 1980

Moderator Languages Spoken
  • English

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