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MSW-ARS Research

Company Address:
1111 Marcus Ave.
Suite MZ 200
Lake Success, NY 11042
View Map

This company is included in the following directories


Customer Contact

Art Klein, Managing Partner

Company Description

MSW?ARS offers a process that helps create more effective communications, improve media allocation, improve ROI and ultimately build more profitable brands. The process is embodied in a suite of products, MSW?ARS’S Brand Building Portfolio, that guides our clients from Brand Planning to Activation and then to In-Market Tracking. We do this with a full array of world class solutions including proprietary survey techniques, facial coding, eye tracking, neuro measurement and media planning & forecasting. While that sounds like a lot there’s actually more… we offer a wide range of complementary research solutions including: A&U, segmentation, conjoint, mobile, neuro, and other custom approaches. We Are High Touch… we listen, we design and we deliver, with a customer experience second to none. Our Pricing is More Than Competitive… we have operational efficiencies and a philosophy of delivering value. We Offer Global Capabilities… in both established and emerging markets. And We Are Always Innovating… recently awarded a US Patent for our innovative Outlook® Media Planner.

Research Services
  • Brand Positioning Studies


Moderators on Staff

Tom McGee, 1500+ sessions, since 1980

Moderator Languages Spoken
  • English

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