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Secret Ingredient Marketing

Secret Ingredient Marketing

Company Address:
4 Miller Ave.
Mill Valley, CA 94941
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This company is included in the following directories


Customer Contact

David Hattenbach, CEO

Company Description

We are not your typical full-service research company. We are an insight, strategy and innovation company with a passion for food and restaurant marketing. As former marketing and advertising pros with a proven track record in the food and beverage and restaurant industries, we know what great, insightful research looks like. So we’re able to execute the kind of research we know a client needs. We’re creative innovators and strategic thinkers who know how to construct great research in the pursuit of great ideas. We started Secret Ingredient Marketing because we learned over the years that being big can be the enemy of great. Our clients tell us that big research houses are often data rich, but insight poor. Because we are creative-minded strategic thinkers first, we give our clients the kind of relevant insight and information that will drive their business forward. In fact, our work is 100 percent customized to our client’s unique objectives and business culture. Whether it be qualitative or quantitative, global or local, we offer a full range of innovation, product marketing and brand communications research services that will elevate your brand to the next level.

Research Services
  • Advertising Research
  • Attitude/Usage Studies
  • Brainstorming/Idea Generation
  • Brand Identity
  • Brand Positioning Studies
  • Brand/Image Development
  • Communication Strategy Research
  • Concept Development
  • Concept Testing
  • Home-Use Tests
  • Product Testing Research
  • Qualitative Research
  • Quantitative Research
  • Taste Tests
Industries, Markets and Audiences
  • Advertising Agencies
  • Agriculture/Agribusiness
  • Beverage
  • Candy/Confectionery
  • Cereals
  • Fast-Food Industry
  • Foods/Nutrition
  • Grocery/Supermarkets
  • Hospitality Industry
  • Meat Industry
  • Restaurants/Food Service


Moderators on Staff

David Hattenbach

Company Description

David is a marketing and insights professional with 20 years of experience uncovering consumer insights that have led to innovative products and compelling business strategies for companies large and small. As a creative-minded qualitative researcher, David conducts innovative research that gets beyond the obvious to insights that provide a deeper, proprietary level of consumer understanding. Over the course of his career, David has hung out in bars, traveled with truck drivers, eaten too many Taco Bell tacos, bantered with sports fans, cleaned peoples toilets and conducted countless focus groups and qualitative interviews. Along the way, David has won numerous marketing awards, has been a featured speaker at marketing conferences and has been a contributing author to ADWEEK Magazine.

Industries, Markets and Audiences
  • Advertising Agencies
  • Agriculture/Agribusiness
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Building Materials/Products
  • Candy/Confectionery
  • Cereals
  • Communications
  • Computer-Hardware
  • Computer-Software
  • Construction Industry
  • Consumer Durables
  • Consumer Services
  • Direct Marketing/Direct Response
  • Electronics
  • Entertainment
  • Fast-Food Industry
  • Film/Movie
  • Foods/Nutrition
  • Gaming/Casinos
  • Grocery/Supermarkets
  • High-Tech
  • Meat Industry
  • Newspapers/Magazines
  • Restaurants/Food Service
  • Sporting Goods
  • Sports
  • Telecommunications
  • Television
  • Television-Cable/Satellite
  • Theme Parks
  • Tourism
  • Travel
Moderator Languages Spoken
  • English

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