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AutoPacific, Inc.

Company Address:
2991 Dow Ave.
Tustin, CA 92780-7219
USA
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This company is included in the following directories

SourceBook

Customer Contact

Dan Hall, Vice President

Company Description

Marketing research and product consulting firm. Formed in 1986 to serve the automotive industry with experienced marketing, marketing research, product consulting, competitive analysis and sales forecasting. Over 3,000 focus groups, 300 car clinics. Research psychologists design appropriate, proven methodology. Automotive Futures Center includes large focus group room with adjacent showroom and large turntable, client viewing room area and outside secure lighted viewing area. Expanded showroom accommodates six vehicles indoors. Secure courtyard with room for six vehicles. Annual new vehicle buyer survey with more than 75,000 respondents. VehicleVoice, Internet research panel. Clients: auto manufacturers, distributors, dealers, advertising agencies, component suppliers.

Research Services
  • Brand Loyalty Studies
  • Car Clinics
  • Focus Group-Facilities
  • Focus Group-Moderating
  • Forecasting/Trends Research
  • Marketing Research-Full Service
  • Online Research Consultation
  • Personal/CAPI Interviewing
Industries, Markets and Audiences
  • Automotive
  • Automotive Aftermarket

Focus Facility

Customer Contact

Dan Hall

Company Description

One-of-a-kind Automotive Futures Center (AFC) is specifically designed for your custom automotive research. Featuring a showroom with turntable, inside space for up to eight full-size vehicles in one showroom, electric vehicle charging station, dedicated focus group room, adjacent viewing room and an outside secure courtyard for viewing up to eight vehicles in natural light or using auto dealership style lighting. No other facility offers this level of comfort and security for your proprietary automotive research.

Distance From Airport

5 miles

Estimated Travel Time From Airport

15 minutes

Location Type

Free standing facility

Focus Group Facility Features
  • Auditorium
  • 1-on-1 Room
  • 1-on-1 Observation
  • Product Testing Lab

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 24x16 12

Moderating

Moderators on Staff

George Peterson, 3000 sessions, since 1985
Mary Beth Martin, 200 sessions, since 1990
Ed Kim, 300 sessions, since 2000
Daniel Hall, 200 sessions, since 2003

Company Description

AutoPacific’s staff of experienced automotive qualitative research professionals have experience in U.S. and international projects. Methodologies include focus groups, in-home interviews, expert panel discussions, immersions, new product and concept development, positioning, usability testing and advertising effectiveness. Extensive experience in every vehicle segment, as well as generational research and the aftermarket.

Industries, Markets and Audiences
  • Automotive
  • Automotive Aftermarket
  • Electronics
  • Generation X/Y
  • Transportation
Moderator Languages Spoken
  • English

Panel

Panel Titles and Features
AutoPacific VehicleVoice Panel Size: 25,000 Panel Type: Online


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