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Turtle Bay Institute, Inc.

Company Address:
195 Nassau St.
Princeton, NJ 08542
USA
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This company is included in the following directories

SourceBook

Customer Contact

Kathleen Murphy, President

Moderating

Moderators on Staff

Kathleen Murphy, 5000 sessions, since 1985

Company Description

Qualitative and quantitative research. Focus groups, individual interviews, idea generation for developing new products and concepts, repositioning existing brands, advertising and brand imagery. Creative workshops with consumers to generate new product ideas. Perceptual mapping of attribute importance and satisfaction. Affiliations: AMA, MRA, QRCA.

Industries, Markets and Audiences
  • Consumers
  • Health Care
  • Packaged Goods
Moderator Languages Spoken
  • English

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