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Burke, Incorporated

Burke, Incorporated

Company Address:
500 West 7th St.
Cincinnati, OH 45203
USA
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This company is included in the following directories

SourceBook

Customer Contact

Diane Surette, Executive Vice President

Company Description

Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques and leading-edge technology to provide decision-support solutions to companies across all major industry sectors. Burke is also the industry leader in marketing research and consumer insights education through the Burke Institute. Burke’s reputation derives from expertise in defining problems, developing research designs, executing complex quantitative and qualitative studies, analyzing data and interpreting results to enable clients to make the most informed decisions possible. Burke has expertise in a broad range of industries, both domestic and international, and across many data collection methods, including online and mobile. All of Burke’s core competencies are supported by an active commitment to internal research and development programs. Burke’s primary areas of focus include brand assessment; product/service development; customer loyalty; employee engagement; linking data sources; market segmentation; shopper research and research education. As further evidence of Burke’s outstanding quality in marketing research, Burke has attained ISO 20252 certification.

Research Services
  • Attitude/Usage Studies
  • Brand Equity
  • Business-To-Business Research
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Decision Research Consultation
  • Employee Opinion Studies
  • Exit Interviews
  • Focus Group-Moderating
  • Image Studies
  • International Research
  • Market Segmentation Studies
  • Marketing Research Consultation
  • Multivariate Analysis
  • New Product Research
  • Online Research Consultation
  • Pricing Research
  • Primary Research
  • Product Testing Research
  • Qualitative Research
  • Quantitative Research
  • Segmentation Studies
  • Shopper Insights
  • Social Media Research
  • Tracking Research
Industries, Markets and Audiences
  • Beverage
  • Business-To-Business
  • Employees
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Health Care
  • Hispanic
  • Insurance
  • Manufacturing
  • Packaged Goods
  • Pharmaceutical Products
  • Restaurants/Food Service
  • Retailing
  • Telecommunications
  • Travel
  • Utilities/Energy

Moderating

Moderators on Staff

Kendall Nash, 450 sessions, since 2004

Company Description

Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques and leading-edge technology to provide decision-support solutions to companies across all major industry sectors. Burke is also the industry leader in marketing research and consumer insights education through the Burke Institute. Burke’s primary areas of focus include: brand assessment; product/service development; customer loyalty/employee engagement; linking data sources; market segmentation; shopper research; and research education through the Burke Institute.

Industries, Markets and Audiences
  • Beverage
  • Business-To-Business
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Health Care
  • Packaged Goods
  • Pharmaceutical Products
  • Restaurants/Food Service
  • Telecommunications
  • Utilities/Energy
Moderator Languages Spoken
  • English

Phone Facility

Customer Contact

Damon Jones, Telphone Operations

Company Description

As a full-service marketing research and decision-support company, Burke capitalizes on its state-of-the-art research execution, advanced analytical techniques and leading-edge technology to provide decision-support solutions to companies across all major industry sectors.

Number of interviewing stations: 60

Number of stations using computer-aided interviewing (CATI): 60

Number of stations monitored on-site: 60

Number of stations monitored off-site: 60

Languages Spoken
  • English

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