Rebecca Quarles, Ph.D., President
QSA offers surveys (online and telephone), sophisticated analysis and reporting, depth interviews, focus groups and desk research. Expertise in health care, prevention, health insurance, financial services, media, multicultural, higher education. Product/service development and pricing, brand equity, messaging strategy, segmentation, corporate/brand image. Neural network cluster analysis, causal modeling, conjoint analysis, choice modeling, max-diff.
- Conjoint Analysis/Trade-Off Analysis
- Lifestyle Research/Clustering
- Multivariate Analysis
- Segmentation Studies
- Statistical Analysis
- Strategy Research