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The Marketing Workshop, Inc.

Company Address:
3725 Da Vinci Court
Norcross, GA 30092
USA
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This company is included in the following directories

SourceBook

Customer Contact

James H. Nelems, CEO
Scott Layne, President
Lorri Sidoti, Sr. Vice President

Company Description

The true value of marketing research is not in the reporting of numbers or the use of analytical techniques. The real value of marketing research is how the numbers are used to develop an effective marketing strategy as part of the decision-making process. We call it marketing intelligence through research and have a 35-year track record behind it. Our skill set offers high-level research design and interpretive skills resulting in actionable strategic recommendations. Our in-house data collection includes 80 CATI stations, state-of-the-art Web-based surveys including streaming media and secure concept-posting.

Research Services
  • Advertising Claim Substantiation
  • Advertising Effectiveness
  • Attitude/Usage Studies
  • Concept Testing
  • Corporate Image Studies
  • Customer Satisfaction Studies
  • Employee Opinion Studies
  • Focus Group-Moderating
  • Legal Research
  • Market Segmentation Studies
  • Online Surveys
  • Public Opinion Studies
  • Web Site Evaluation
Industries, Markets and Audiences
  • Education
  • Fast-Food Industry
  • Health Care
  • Lawyers
  • Packaged Goods
  • Pharmaceutical Products
  • Tourism
  • Utilities/Energy

Moderating

Moderators on Staff

Janelle Polito, 1150+ sessions, since 1995

Moderator Languages Spoken
  • English

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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