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Polaris Marketing Research

Polaris Marketing Research

Company Address:
11175 Cicero Drive, Suite 100
Alpharetta, GA 30022
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Customer Contact

Jan Carlson, President
Debra Semans, Sr. Vice President

Company Description

Polaris Marketing Research, a full-service marketing research company with premier customer satisfaction programs, brand research and new product development survey programs, has been successfully providing quality service since 1989. We specialize in helping companies understand current customers, lost customers, potential customers and employees (internal customers) by uncovering and tracking the factors that affect satisfaction and loyalty. We are also experts in brand research, capitalizing on our years of client-side brand management experience by assisting companies develop brand strategies that effectively support their identity and positioning. We have decades of experience in new product development across a wide variety of industries, helping identify unmet needs, screen concepts and plan for marketing communications to support the successful launch of new products.

Research Services
  • Brand Positioning Studies
  • Customer Satisfaction Studies
  • New Product Research

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