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Applied Marketing Science, Inc.

Applied Marketing Science, Inc.

Company Address:
303 Wyman St.
Waltham, MA 02451
USA
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This company is included in the following directories

SourceBook

Customer Contact

Gerry Katz, Exec. Vice President

Company Description

Applied Marketing Science Inc. is an innovative voice-of-the-customer market research and consulting firm that helps companies truly understand their customer's needs and translate those needs into superior new product and service designs and improved business processes and strategies. Founded in 1989 with roots in the MIT Sloan School, the firm specializes in collecting and deploying the voice of the customer through all aspects of the product development process.

Research Services
  • Brainstorming/Idea Generation
  • Conjoint Analysis/Trade-Off Analysis
  • Ethnographic Research
  • International Research
  • Legal Research
  • Marketing Research Consultation
  • New Product Research

Moderating

Moderators on Staff

Gerry Katz, 400+ sessions, since 1975

Company Description

Applied Marketing Science (AMS) is one of the world’s leading product and process innovation consulting firms, with proven methodologies for gathering voice of the customer (VOC), online idea generation/evaluation, concept testing and conjoint analysis.

Industries, Markets and Audiences
  • Business-To-Business
  • Consumer Services
  • Medical/Surgical Products
Moderator Languages Spoken
  • English

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.