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Applied Marketing Science, Inc.

Applied Marketing Science, Inc.

Company Address:
303 Wyman St.
Waltham, MA 02451
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This company is included in the following directories


Customer Contact

Gerry Katz, Executive Vice President
John Mitchell, President & Managing Principal
John Burns, Principal
Steve Gaskin, Principal
Kristyn Corrigan, Principal

Company Description

Applied Marketing Science (AMS) helps companies apply the voice of the customer and other techniques to create innovative products and distinctive customer experiences. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to help our clients find insights to make important decisions.

Research Services
  • Brainstorming/Idea Generation
  • Conjoint Analysis/Trade-Off Analysis
  • Ethnographic Research
  • International Research
  • Legal Research
  • Marketing Research Consultation
  • New Product Research


Moderators on Staff

Gerry Katz, 400+ sessions, since 1975
John Mitchell, 200+ sessions, since 1996
John Burns, 400+ sessions, since 1999
Kristyn Corrigan, 100+ sessions, since 2005
Steve Gaskin, 150 sessions, since 1985

Company Description

Applied Marketing Science (AMS) helps clients in all areas of product development and customer experience, serving clients in both business-to-business and consumer markets. Our market research and training services cover the entire innovation process from the front end to the back end and all critical steps in between. Our innovation methods help companies turn key insights into opportunities, facilitate critical decision-making and reduce risk throughout the product development process. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of training and capability-building services that can help you in the following areas: voice of the customer, customer interviewing, quality function deployment, conjoint analysis and innovating in consumer markets.

Industries, Markets and Audiences
  • Aerospace
  • Agriculture/Agribusiness
  • Automotive
  • Building Materials/Products
  • Chemical Industry
  • Computer-Hardware
  • Consumer Durables
  • Health Care
  • High-Tech
  • Household Products/Services
  • Insurance
  • Manufacturing
  • Medical/Surgical Products
  • Petroleum Products
  • Utilities/Energy
Moderator Languages Spoken
  • English

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