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Applied Marketing Science, Inc.

Applied Marketing Science, Inc.

Company Address:
303 Wyman St.
Waltham, MA 02451
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This company is included in the following directories


Customer Contact

Gerry Katz, Exec. Vice President

Company Description

Applied Marketing Science Inc. is an innovative voice-of-the-customer market research and consulting firm. As the originators of the entire VOC concept, our work focuses on a deep understanding of customer wants and needs, which serves as the foundation for a wide variety of applications: product and service innovation, customer satisfaction measurement, customer relationship management and customer experience improvement. Founded in 1989 with roots in the MIT Sloan School, AMS has experience in virtually every type of market imaginable: consumer and B2B, high-tech and low-tech, domestic and international, etc.

Research Services
  • Brainstorming/Idea Generation
  • Conjoint Analysis/Trade-Off Analysis
  • Ethnographic Research
  • International Research
  • Legal Research
  • Marketing Research Consultation
  • New Product Research


Moderators on Staff

Gerry Katz, 400+ sessions, since 1975
John Mitchell, 200+ sessions, since 1996
John Burns, 400+ sessions, since 1999
Kristyn Corrigan, 100+ sessions, since 2005
Steve Gaskin, 150 sessions, since 1985

Company Description

Applied Marketing Science (AMS) helps companies apply the voice of the customer and other techniques to create innovative products and distinctive customer experiences. Founded in 1989 with roots in the MIT Sloan School of Management, AMS offers an array of services to help our clients find insights to make important decisions.

Industries, Markets and Audiences
  • Aerospace
  • Agriculture/Agribusiness
  • Automotive
  • Building Materials/Products
  • Chemical Industry
  • Computer-Hardware
  • Consumer Durables
  • Health Care
  • High-Tech
  • Household Products/Services
  • Insurance
  • Manufacturing
  • Medical/Surgical Products
  • Petroleum Products
  • Utilities/Energy
Moderator Languages Spoken
  • English

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