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Feedback Plus, Inc.

Company Address:
5757 Alpha Rd., Suite 100
Dallas, TX 75240-4601
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This company is included in the following directories


Customer Contact

Vickie Henry, CEO

Mystery Shopping

Company Description

Feedback Plus is a national marketing research firm based in Dallas, TX, specializing in mystery shopping and customer surveys since 1971. It is known for its Fortune 500 and Fortune 100 clients; extensive North American coverage with 250,000 shoppers; 100% completion rate, and quality data and reporting. Because of Feedback’s excellent reputation of providing quality services, it was featured in the Wall Street Journal. Vickie Henry, CEO of Feedback, offers valuable keynote seminars to businesses, including the popular "Would you Do Business with You?" program. For information on seminars, visit Feedback Plus is a founding member and Vickie is a past president of MSPA.

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Audio Recorded Shops
  • Competitor Shops
  • Incentive Based Programs
  • Online Reporting
  • Merchandising Audits
  • Operational Audits
  • Price Audits
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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