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C+R Research

C+R Research

Company Address:
500 N. Michigan Ave.
Suite 1100
Chicago, IL 60611
USA
View Map


This company is included in the following directories

SourceBook

Customer Contact

Robbin Jaklin, President

Company Description

At C+R Research, a full-service marketing insights agency, we've been helping brands grow for over 50 years by delivering great research, deep perspective and committed client service. We're known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients' projects. We offer an array of customizable techniques for both qualitative and quantitative research, and have focused areas of knowledge and expertise in youth and family, Latinos and shopper insights. Our goal is to equip our clients with the insights they need to confidently develop successful brand strategies and grow their business.

Research Services
  • Advertising Research
  • Advertising Tracking
  • Advertising/Communication Consultation
  • Attitude/Usage Studies
  • Brainstorming/Idea Generation
  • Brand Equity
  • Brand Identity
  • Brand Loyalty Studies
  • Brand Positioning Studies
  • Brand Share Studies
  • Brand/Image Development
  • Brand/Image Tracking
  • Business-To-Business Research
  • Commercials Testing
  • Communication Strategy Research
  • Competitive Intelligence
  • Competitor Analysis Evaluation
  • Competitor Customer Research
  • Concept Development
  • Concept Optimization
  • Concept Research
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Promotion Research
  • Consumer Research
  • Consumer Research Consultation
  • Copy Development Research
  • Copy Testing
  • Copy Testing-Online
  • Corporate Image Studies
  • Customer Loyalty
  • Customer Satisfaction Studies
  • DIY Research
  • E-mail Surveys
  • Employee Opinion Studies
  • Ethnic Interviewing
  • Ethnic Research Consultation
  • Ethnographic Research
  • Executive Interviewing
  • Exploratory Research
  • Eye Tracking
  • Facial Coding
  • Focus Group-Bulletin Board
  • Focus Group-Moderating
  • Focus Group-Online
  • Focus Group-Videoconference
  • Focus Group-Web Conference
  • Gamification
  • Graphics Research
  • Home-Use Tests
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Interviewing
  • International Research
  • Market Segmentation Studies
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • Mobile Surveys
  • Name Development
  • Name Research
  • New Product Research
  • Observation Research
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Online Communities - MROC
  • Online Research Consultation
  • Online Surveys
  • Package Development Research
  • Packaging Testing
  • Panels-Diary
  • Panels-Online
  • Panels-Proprietary
  • Panels-Telephone
  • Point-of-Purchase Research
  • Pricing Research
  • Product Placement
  • Product Positioning Studies
  • Product Testing Research
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Segmentation Studies
  • Shopper Insights
  • Syndicated Research
  • Taste Tests
  • Telephone/Mail/Telephone Studies
  • Tracking Research
  • Usability Testing
Industries, Markets and Audiences
  • Advertising Agencies
  • Affluent/Wealthy
  • African-American
  • Air Travelers
  • Apparel/Accessories/Textiles
  • Asians
  • Associations
  • Automotive
  • Beverage
  • Business-To-Business
  • Candy/Confectionery
  • Cereals
  • Children
  • College Students
  • Communications
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Cosmetics
  • CPAs/Financial Advisors
  • Education
  • Educators (Schools/Teachers)
  • Electronics
  • Employees
  • Entertainment
  • Entrepreneurs/Small Business
  • Executives/Management
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Gay & Lesbian
  • Generation X/Y
  • Government
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care
  • Health Care Products-Natural
  • Higher Education
  • Hispanic
  • Home Improvement/DIY
  • Hospitality Industry
  • Hospitals
  • Household Products/Services
  • Insurance
  • Lawn & Garden
  • Lawyers
  • Leisure
  • Managed Care
  • Manufacturing
  • Mass Merchandisers
  • Meat Industry
  • Media
  • Medical
  • Millennials
  • Mothers
  • Mothers-Expectant
  • Newspapers/Magazines
  • Office Products
  • Packaged Goods
  • Paper & Related Products
  • Parents
  • Pet Foods/Supplies
  • Pet Owners
  • Pharmaceutical Products
  • Pharmacies/Drug Stores
  • Physicians
  • Restaurants/Food Service
  • Retailing
  • Seniors/Mature
  • Shopping Centers
  • Sporting Goods
  • Sports
  • Teens
  • Telecommunications
  • Television
  • Television-Cable/Satellite
  • Theme Parks
  • Tourism
  • Toys
  • Travel

Moderating

Moderators on Staff

Sharon Seidler, 3000+ sessions, since 1974
Robert J. Relihan, 3000+ sessions, since 1982
Linda McGivern, 2000+ sessions, since 1997
Casey Sloan, 800+ sessions, since 1999
Mary McIlrath, 1500+ sessions, since 2001
Jorge Martinez, 1000+ sessions, since 2002
Shaili Bhatt, 500+ sessions, since 2004
Kat Figatner, 300+ sessions, since 2005
Darren Breese, 500+ sessions, since 2007
Jessica Benoit, 100+ sessions, since 2009

Company Description

At C+R Research, a full-service marketing insights agency, we’ve been helping brands grow for over 50 years by delivering great research, deep perspective and committed client service. We’re known for best-in-class methodologies, high-quality analytical insights and delivering senior-level attention throughout every phase of our clients’ projects. We offer an array of customizable techniques for both qualitative and quantitative research and have focused areas of knowledge and expertise in youth and family, Latinos and shopper insights. Our goal is to equip our clients with the insights they need to confidently develop successful brand strategies and grow their business.

Industries, Markets and Audiences
  • Automotive
  • Beverage
  • Business-To-Business
  • Candy/Confectionery
  • Cereals
  • Children
  • College Students
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Cosmetics
  • Direct Marketing/Direct Response
  • Education
  • Entertainment
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Gaming/Casinos
  • Gay & Lesbian
  • Generation X/Y
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care
  • Health Care Products-Natural
  • Hispanic
  • Hospitality Industry
  • Household Products/Services
  • Insurance
  • Internet/Web
  • Lawn & Garden
  • Leisure
  • Managed Care
  • Mass Merchandisers
  • Mothers
  • Mothers-Expectant
  • Packaged Goods
  • Parents
  • Restaurants/Food Service
  • Retailing
  • Seniors/Mature
  • Teens
  • Television
  • Television-Cable/Satellite
  • Theme Parks
  • Tourism
  • Toys
Moderator Languages Spoken
  • English
  • Spanish

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