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Decision Analyst, Inc.

Decision Analyst, Inc.

Company Address:
604 Avenue H East
Arlington, TX 76011-3100
USA
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This company is included in the following directories

SourceBook

Customer Contact

Jerry W. Thomas, President/CEO

Company Description

Decision Analyst is a global marketing research and analytical consulting firm, serving major corporations, advertising agencies and consulting firms. Custom research and analytical consulting are Decision Analyst’s foundational competencies. The firm specializes in strategy research, concept testing, package testing, promotional testing, product testing and advertising research. Decision Analyst is a leader in advanced analytics, market segmentation, mathematical modeling, econometrics and simulation. The firm melds qualitative research, survey research, marketing science and operations research to solve complex marketing problems. Headquartered in Dallas-Fort Worth, Decision Analyst serves clients across North America, Europe and Asia. The firm is owned by its 175 employees.

Research Services
  • Advertising Research
  • Concept Testing
  • International Research
  • Marketing Research-Full Service
  • New Product Research
  • Online Survey Design/Analysis
  • Panels-Online
  • Product Testing Research
  • Qualitative Research
  • Segmentation Studies
  • Statistical Analysis
Industries, Markets and Audiences
  • Packaged Goods

Moderating

Moderators on Staff

Jerry W. Thomas, 5000 sessions, since 1969
Melanie Lobo, 450 sessions, since 1998
Roger Wallace, 50+ sessions, since 2001

Company Description

From in-person focus groups and depth interviews to ethnography and laddering techniques, Decision Analyst delivers highly-analytical and decision-oriented insights. Decision Analyst offers both in-person and online qualitative research services. In-person services include: focus groups, sensitized groups, dyadic and triadic interviews and depth motivational studies. Decision Analyst is a world leader in online qualitative research: time-extended online focus groups, time-extended depth interviews, online ethnography and online pseudo-depth interviews.

Industries, Markets and Audiences
  • Advertising Agencies
  • Beverage
  • Candy/Confectionery
  • Computer-Hardware
  • Computer-Software
  • Cosmetics
  • Fast-Food Industry
  • Foods/Nutrition
  • Health & Beauty Aids
  • Medical/Surgical Products
  • Packaged Goods
  • Pet Foods/Supplies
  • Pharmaceutical Products
  • Physicians
  • Restaurants/Food Service
Moderator Languages Spoken
  • English

Panel

Customer Contact

Jerry W. Thomas, President/CEO

Company Description

Precise and consistent data are fundamental to the validity and projectability of research results and analytic inferences. Decision Analyst’s leading-edge research and analytics are made possible by the consistency and reliability of its proprietary online panels and systems. Decision Analyst’s double-opt-in online panels are rigorously managed, fairly compensated and continuously refreshed. During the mid-'90s, Decision Analyst helped pioneer the development of online research technologies and continues as a world leader in online research methods.

Panel Titles and Features
American Consumer Opinion® Size: 8,000,000 Panel Type: Online
Contractor Advisory Board Size: 20,000 Panel Type: Online
Executive Advisory Board Size: 100,000 Panel Type: Online
Medical Advisory Board Size: 35,000 Panel Type: Online
Physician's Advisory Council Size: 25,000 Panel Type: Online
Technology Advisory Board Size: 125,000 Panel Type: Online

This firm offers proprietary (client specific) panel management services

Software

Customer Contact

Jerry W. Thomas, President/CEO

Company Description

Decision Analyst offers two free marketing research software programs: STATS 2.0 functions include crosstabulation, correlation, factor analysis, multiple regression, cluster analysis and significance testing; ChoiceModelR™, an open-source package written in the R language, analyzes conjoint and choice modeling data. ChoiceModelRTM handles large datasets and runs fast. To run ChoiceModelR™, users must download the R-language software.

Marketing Research Software Titles
  • ChoiceModelR™
  • STATS™ 2.0

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