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Shugoll Research

Shugoll Research

Company Address:
7475 Wisconsin Ave. Suite 200
Bethesda, MD 20814
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This company is included in the following directories


Customer Contact

Rick Seale, Executive Vice President
Angela Lorinchak, Sr. VP, Mktg/Bus Development

Company Description

Shugoll Research is a full-service market research company, specializing in custom-designed quantitative and qualitative studies. We have two facilities in the D.C. metro area – Bethesda, Md.; Alexandria, Va. – for a total of eight luxurious room suites and an IDI room. On-site recruiting. Convenient to three airports, several major hotels and adjacent to two metro subway stations. Super-room available to seat up to 72 respondents theater-style. Ideal for large dial tests and mock juries. CLT sensory labs available. Respondent database includes D.C., Maryland and Virginia. Videostreaming available.

Research Services
  • Central Location Interviewing
  • Focus Group-Facilities
  • Mock Jury Trials
  • Qualitative Research
  • Quantitative Research
  • Sensory Research
  • Usability Testing

Focus Facility

Customer Contact

Angela Lorinchak, Sr. VP, Mktg/Bus Development

Company Description

Shugoll Research is the premier qualitative research facility in the Washington, D.C., metro area. We are committed to providing our clients the highest-quality recruiting, a beautiful high-tech facility with all-digital audio and videorecording and staff who are dedicated to anticipating your needs and going beyond meeting your expectations. We have two beautiful facilities in the D.C. area and we have the only 920-sq.-ft. super-room in the market, capable of seating up to 72 respondents theater-style. Our range of locations allows you to reach everything from suburban consumers to the most influential opinion leaders in the country.

Distance From Airport

12 miles

Estimated Travel Time From Airport

35 minutes

Location Type

Office building

Focus Group Facility Features
  • Client Lounge
  • Computer Usability Lab
  • 1-on-1 Room
  • 1-on-1 Observation
  • Videoconferencing
  • Webconferencing
Additional Amenities Offered
  • Air Conditioning
  • Audio Recording
  • CD Player
  • DVD Player
  • Flip Chart/White Boards
  • Handicapped Access
  • High Speed Internet
  • Laptop for Hire
  • LCD Projectors
  • Mac for Hire
  • Moderating
  • Onsite Parking
  • PC for Hire
  • Reception/Waiting Room
  • Recruitment
  • Television Monitors
  • Transcription Services
  • Translation Services
  • Video Recording
  • Wireless Internet

Rooms Available
Room Style Dimensions (given in feet) Adjacent Observation Room Capacity
Conference 16x20 12
Conference 16x21 10
Conference 17x16 11
Conference 16x26 20
Conference 16x21 10
Conference 10x13 8
Additional Facility Locations
Shugoll Research


Moderators on Staff

Merrill Shugoll, 2500 sessions, since 1977
Mark Shugoll, 1000 sessions, since 1990
Sharon Stark, 1000 sessions, since 1982
Cara Shugoll, 150 sessions, since 2010

Company Description

Shugoll Research is a national full-service market research firm founded in 1957. It is ranked as one of the top 100 U.S. market research firms (by Advertising Age). The company provides study design services, qualitative research recruiting, moderating, analysis and report-writing services. Our qualitative research division includes four on-staff, professional moderators who are nationally-known focus group moderators. We operate state-of-the-art focus group facilities at our Bethesda, Md., headquarters and also in Alexandria, Va. Eight focus group suites, IDI rooms, a CLT sensory lab, our own videostreaming service, usability lab, large consumer and professional database including policy elites.

Industries, Markets and Audiences
  • Advertising Agencies
  • Arts and Culture
  • Communications
  • Education
  • Environmental
  • Executives/Management
  • Foods/Nutrition
  • Grocery/Supermarkets
  • Higher Education
  • Hospitals
  • Non-Profit/Fund Raising
  • Pharmaceutical Products
  • Physicians
  • Transportation
  • Utilities/Energy
Moderator Languages Spoken
  • English

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