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Insights in Marketing

Insights in Marketing

Company Address:
630 Dundee Road
Suite 300
Northbrook, IL 60062
View Map

This company is included in the following directories


Customer Contact

Tracy Paukstys, Sr. Dir., Sales & Marketing

Company Description

Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence that your decisions are inspired by the consumer voice. IIM tackles a variety of key business challenges that keep clients up at night - better understanding consumer & shopper targets, optimizing brand strategy & positioning, elevating messaging & communication and innovating with impact. IIM's Marketing Consultants leverage their years of client-side experience along with IIM‘s full suite of research methodologies to deliver made to measure custom designed approaches that efficiently and effectively delivers on your needs.

Research Services
  • Advertising Research
  • Advertising/Communication Consultation
  • Attitude/Usage Studies
  • Brand Equity
  • Brand Identity
  • Brand Positioning Studies
  • Communication Strategy Research
  • Competitor Customer Research
  • Concept Development
  • Concept Optimization
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Copy Development Research
  • Copy Testing
  • Copy Testing-Online
  • Data Analysis
  • Demographic Profiles
  • E-mail Surveys
  • Ethnographic Research
  • Exit Interviews
  • Exploratory Research
  • Factor Analysis
  • Field Management Services
  • Focus Group-Bulletin Board
  • Focus Group-Moderating
  • Focus Group-Online
  • Focus Group-Web Conference
  • Graphics Research
  • Home-Use Tests
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Research
  • Mail Surveys
  • Market Opportunity Studies
  • Market Segmentation Studies
  • Market/Category Evaluations
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • Mobile Surveys
  • Multivariate Analysis
  • New Product Research
  • Observation Research
  • Omnibus Surveys-Consumers
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Online Communities - MROC
  • Online Research Consultation
  • Online Survey Design/Analysis
  • Online Surveys
  • Packaging Testing
  • Pricing Research
  • Product Positioning Studies
  • Product Testing Research
  • Promotion Dev./Evaluation Studies
  • Psychological/Emotion Research
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Repositioning Studies
  • Segmentation Studies
  • Shopper Insights
  • Strategic Marketing
  • Strategy Research
  • Survey Design
  • Tracking Research
  • Usability Testing
  • Web Site Evaluation
Industries, Markets and Audiences
  • Advertising Agencies
  • Beverage
  • Candy/Confectionery
  • Consumer Durables
  • Consumers
  • Cosmetics
  • Entertainment
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care Products-Natural
  • Household Products/Services
  • Insurance
  • Mass Merchandisers
  • Mothers
  • Packaged Goods
  • Parents
  • Restaurants/Food Service
  • Retailing
  • Travel


Moderators on Staff

Ron Raskin, 500+ sessions, since 1995
Brian Fletcher, 500+ sessions, since 2000
Jessica Ritzo, 200+ sessions, since 2006

Company Description

Insights in Marketing (IIM) is a marketing research firm that delivers in-depth and actionable insights so you can have every confidence your decisions are inspired by the consumer voice. Our professionally-certified moderators have years of client and supplier side experience across many industries and consumer segments, including CPG, durables, beauty, technology, spirits, financial services, retail, travel and entertainment. Due to our strengths in emphatic and discriminative listening, our moderators always knows exactly where to go and what questions to ask to elicit the learning you need. IIM’s research approaches are custom designed for your company, addressing key issues and delivering the most impactful results. We aren’t just your research firm, we’re your partner.

Industries, Markets and Audiences
  • Advertising Agencies
  • Affluent/Wealthy
  • Apparel/Accessories/Textiles
  • Beverage
  • Communications
  • Consumer Durables
  • Consumers
  • Cosmetics
  • Gaming/Casinos
  • Gay & Lesbian
  • Generation X/Y
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Household Products/Services
  • Insurance
  • Manufacturing
  • Millennials
  • Mothers
  • Mothers-Expectant
  • Office Products
  • Pet Owners
  • Retailing
  • Seniors/Mature
  • Shopping Centers
  • Sporting Goods
  • Sports
  • Teens
  • Theme Parks
Moderator Languages Spoken
  • English

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These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.