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Insights in Marketing

Insights in Marketing

Company Address:
444 Skokie Blvd., Suite 200
Wilmette, IL 60091
USA
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SourceBook

Customer Contact

Tracy Paukstys, Client Development

Company Description

Insights in Marketing (IIM) is a research-based marketing consultancy that helps clients develop the most complete picture of their target audience so they can build emotional and lasting connections with them. IIM tackles a variety of key business challenges that keep clients up at night – better understanding consumer & shopper targets, optimizing brand strategy & positioning, elevating messaging and communication and innovating with impact. IIM's Marketing Consultants leverage their years of client-side experience along with IIM’s full suite of research methodologies and various types of psychological and statistical techniques to develop actionable client solutions.

Research Services
  • Advertising Research
  • Advertising/Communication Consultation
  • Attitude/Usage Studies
  • Brand Equity
  • Brand Identity
  • Brand Positioning Studies
  • Communication Strategy Research
  • Competitor Customer Research
  • Concept Development
  • Concept Optimization
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Copy Development Research
  • Copy Testing
  • Copy Testing-Online
  • Data Analysis
  • Demographic Profiles
  • E-mail Surveys
  • Ethnographic Research
  • Exit Interviews
  • Exploratory Research
  • Factor Analysis
  • Field Management Services
  • Focus Group-Bulletin Board
  • Focus Group-Moderating
  • Focus Group-Online
  • Focus Group-Web Conference
  • Graphics Research
  • Home-Use Tests
  • Hybrid Research (Qual/Quant)
  • In-Store Research
  • International Research
  • Mail Surveys
  • Market Opportunity Studies
  • Market Segmentation Studies
  • Market/Category Evaluations
  • Marketing Research Consultation
  • Marketing Research-Full Service
  • Mobile Surveys
  • Multivariate Analysis
  • New Product Research
  • Observation Research
  • Omnibus Surveys-Consumers
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Online Communities - MROC
  • Online Research Consultation
  • Online Survey Design/Analysis
  • Online Surveys
  • Packaging Testing
  • Pricing Research
  • Product Positioning Studies
  • Product Testing Research
  • Promotion Dev./Evaluation Studies
  • Psychological/Emotion Research
  • Qualitative Research
  • Qualitative-Online
  • Quantitative Research
  • Repositioning Studies
  • Segmentation Studies
  • Shopper Insights
  • Strategic Marketing
  • Strategy Research
  • Survey Design
  • Tracking Research
  • Usability Testing
  • Web Site Evaluation
Industries, Markets and Audiences
  • Advertising Agencies
  • Beverage
  • Candy/Confectionery
  • Consumer Durables
  • Consumers
  • Cosmetics
  • Entertainment
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care Products-Natural
  • Household Products/Services
  • Insurance
  • Mass Merchandisers
  • Mothers
  • Packaged Goods
  • Parents
  • Restaurants/Food Service
  • Retailing
  • Travel

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