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Forbes Consulting Group, Inc.

Company Address:
24 Hartwell Ave., 3rd Floor
Lexington, MA 02421
USA
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Customer Contact

David Forbes, President

Company Description

The Forbes Consulting Group is dedicated to providing clients with a superior level of psychological insight into their customers, recognizing that truly understanding a customer's deepest needs and wants is key to thrilling that customer. Our contribution to your business knowledge base can span the range from a broad understanding of marketplace dynamics and identification of business opportunities, to developing product concepts, positionings and communications for realizing those opportunities, to monitoring the success of these initiatives in the marketplace. Forbes delivers business value through custom proprietary projects and on-site, fact-based business strategy consultation. With our new MindSight® Technology, we leverage neuroscience to deliver authentic insights about the specific emotions that motivate your consumer in the real world. Our MindSight® technique is easy to implement - affordable, fast and globally scalable. And now MindSight® can be deployed on mobile phones for emotional insight in the moment of market opportunity.

Research Services
  • Concept Testing
  • Consumer Research
  • Market Segmentation Studies
  • Neuromarketing Research
  • Product Positioning Studies
  • Psychological/Emotion Research

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