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Forbes Consulting Group, LLC

Company Address:
24 Hartwell Ave.
Floor 3
Lexington, MA 02421
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Customer Contact

Ivan Rocabado, Vice President

Company Description

Forbes Consulting Group LLC is a strategic and innovative market research company providing global clients with deeper levels of insight into their customers, recognizing that truly understanding a customer's deepest needs and wants is the key to thrilling that customer. Forbes Consulting Group is a valued resource for Fortune 500 companies worldwide, with a focus on financial services, CPG, retail, advertising and pharmaceuticals. Our contribution to your business knowledge base can span the range from a broad understanding of marketplace dynamics and identification of business opportunities, to developing product concepts, positioning and communications for realizing those opportunities, to monitoring the success of these initiatives in the marketplace. With our patented applied neuroscience MindSight® Technology, we deliver authentic insights about the specific emotions that motivate consumers in the real world in realtime. MindSight® Motivational Profiling, MindSight® Mobile and MindSight® Experiential Discovery techniques are easy to implement – affordable, fast and globally scalable.

Research Services
  • Concept Testing
  • Consumer Research
  • Market Segmentation Studies
  • Neuromarketing Research
  • Product Positioning Studies
  • Psychological/Emotion Research

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