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Test Track Research, Inc.

Test Track Research, Inc.

Company Address:
147 Columbia Turnpike, Suite 303
Florham Park, NJ 07932
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This company is included in the following directories


Customer Contact

Doug Ranshous, President

Company Description

Our Launch Track service gives you instant online reactions of purchasers of your new items. Our retail research gives you the truth about your retail presence, customers’ thoughts and behaviors and the actual effects of shelf, package and signage changes. Test Track Research is a full-service firm providing customer interviews, distribution and shelf studies, Internet surveys, controlled store tests, mystery shopping, radius phone interviews, age-of-product studies and pharmacist interviews. We have experienced field personnel in all major markets across the U.S. and in all outlet types.

Research Services
  • Distribution Checks
  • Exit Interviews
  • In-Store Research
  • Mystery Shopping
  • On-site Interviewing
  • Online Research Consultation
  • Online Survey Design/Analysis
  • Online Surveys
  • Store Audits
  • Store Control Tests
  • Test-Market Research

Mystery Shopping

Customer Contact

Doug Ranshous, President

Level of Mystery Shopping Services

Full service

Types of Mystery Shopping Services Offered
  • Audio Recorded Shops
  • Competitor Shops
  • Incentive Based Programs
  • Integrity/Theft Audits
  • Online Reporting
  • Merchandising Audits
  • Operational Audits
  • Price Audits
Industries/Sectors Served
  • Business
  • Entertainment
  • Financial Services
  • Health Care
  • Hospitality
  • Retail
  • Service (hotel,travel etc.)
Geographic Scope of Shopping Services
  • Canada Eastern
  • Canada Central
  • Caribbean
  • USA Mid Atlantic
  • USA MidWest
  • USA Mountain
  • USA Northeast
  • USA NorthWest
  • USA South Atlantic
  • USA South Central
  • USA SouthWest
  • USA Pacific Coast

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