Precision Research Inc.

SourceBook

Customer Contact

John Muller, President/CEO
Scott Bahr, Director Client Dev.

Company Description

Precision Research Inc. in Phoenix is a full-service, custom research firm comprised of experienced professionals dedicated to serving the market research community for over 28 years. We built Precision Research to provide our clients with personalized service, attention to detail and a dependable research partner - all at a competitive price. We offer a best-in-class data collection facility: 150 fully-monitored CATI stations, ACS-Query and CfMC software (for networked telephone interviewing), auto-dialing, crystal-clear remote monitoring and private briefing/monitoring rooms. The interviewing staff is skilled in consumer, business-to-business, executive and bilingual interviewing. In addition to survey design, consultation, field and tab, we provide analytical and statistical services. So consider Precision Research Inc. for your next project and see what a difference our personalized service, superior project management and premier call center can mean to you.

Research Services

• Advertising Claim Substantiation
• Advertising Effectiveness
• Advertising Research
• Advertising Tracking
• Attitude/Usage Studies
• Benchmark Studies
• Brand Equity
• Brand Identity
• Brand Loyalty Studies
• Brand Positioning Studies
• Brand/Image Tracking
• Business-To-Business Research
• Central Location Interviewing
• Coding
• Commercials Testing
• Concept Testing
• Conjoint Analysis/Trade-Off Analysis
• Consumer Research
• Customer Loyalty
• Customer Satisfaction Studies
• Data Analysis
• Data Collection Field Services
• Data Conversion
• Data Crosstabulation
• Data Entry
• Data Processing
• Database Development/M.I.S.
• E-mail Surveys
• Employee Opinion Studies
• Ethnic Interviewing
• Executive Interviewing
• Exit Interviews
• Factor Analysis
• Field Audits
• Field Management Services
• Focus Group-Facilities
• Focus Group-Moderating
• Forms Processing/Scanning
• Home-Use Tests
• In-Store Research
• Low Incidence Research
• Low Incidence Screening
• Mail Surveys
• Market Segmentation Studies
• Marketing Research-Full Service
• Media Research-Print/Publication
• Multivariate Analysis
• Mystery Shopping
• One-on-One (Depth) Interviews
• Online Survey Design/Analysis
• Online Surveys
• Packaging Testing
• Panels-Diary
• Panels-Mail
• Panels-Telephone
• Political Polling
• Pre-Recruit Interviewing
• Pricing Research
• Product Placement
• Public Opinion Studies
• Qualitative Research
• Quantitative Research
• Questionnaire Analysis
• Readership Studies
• Segmentation Studies
• Statistical Analysis
• Store Audits
• Survey Design
• Telephone Interviewing/CATI
• Telephone/Mail/Telephone Studies
• Tracking Research
• Validations

Industries, Markets and Audiences

• Advertising Agencies
• African-American
• Automotive
• Beverage
• Building Materials/Products
• Business-To-Business
• Computer-Hardware
• Computers
• Consumers
• Entertainment
• Fast-Food Industry
• Financial/Investment/Banks
• Gaming/Casinos
• Grocery/Supermarkets
• Health Care
• Hispanic
• Home Improvement/DIY
• Hospitality Industry
• Hospitals
• Household Products/Services
• Insurance
• Internet/Web
• Media
• Native American
• Newspapers/Magazines
• Packaged Goods
• Pet Foods/Supplies
• Restaurants/Food Service
• Television
• Television-Cable/Satellite
• Theme Parks
• Tourism
• Toys
• Utilities/Energy