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Focus Latino

Focus Latino

Company Address:
720 Barton Creek Blvd
Austin, TX 78746
USA
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This company is included in the following directories

SourceBook

Customer Contact

Beatriz Noriega, Partner
Guy Antonioli, Partner

Company Description

Hispanic research firm, founded in 1996, specializing in qualitative research and strategic planning – focus groups, triads, dyads, IDIs, ethnographies (in-homes and shop-alongs) and quanti-qualis. Most projects in the areas of positioning and concept development, advertising testing, A&U, new products, packaging and segmentation studies. Over the years and at request of clients, evolved to include quantitative research and consulting. Moderate in Spanish or English. Beatriz, a psychologist, and Guy, a seasoned marketing, advertising and research professional, each have 35+ years of experience working in the U.S., Mexico, Latin America and Spain. Combined areas of expertise and option of female or male moderator enable us to better uncover consumer insights and provide value-added recommendations. We guarantee the quality of our work because the partners personally execute each and every project from beginning to end.

Research Services
  • Advertising Research
  • Advertising/Communication Consultation
  • Attitude/Usage Studies
  • Brand Positioning Studies
  • Central Location Interviewing
  • Commercials Testing
  • Concept Research
  • Consumer Promotion Research
  • Copy Development Research
  • Ethnic Research Consultation
  • Ethnographic Research
  • Exit Interviews
  • Focus Group-Moderating
  • International Research
  • Mall Interviewing
  • Marketing Research-Full Service
  • One-on-One (Depth) Interviews
  • Online Surveys
  • Packaging Testing
  • Pre-Recruit Interviewing
  • Qualitative Research
  • Quantitative Research
  • Segmentation Studies
  • Social Research
  • Taste Tests
  • Telephone/Mail/Telephone Studies
Industries, Markets and Audiences
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Cosmetics
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Grocery/Supermarkets
  • Health Care
  • Higher Education
  • Hispanic
  • Home Improvement/DIY
  • Household Products/Services
  • Insurance
  • Mass Merchandisers
  • Non-Profit/Fund Raising
  • Packaged Goods
  • Petroleum Products
  • Pharmaceutical Products
  • Retailing
  • Sports
  • Telecommunications
  • Television-Cable/Satellite
  • Utilities/Energy

Moderating

Moderators on Staff

Guy C. Antonioli, 3200 sessions, since 1996
Beatriz Noriega, 3700 sessions, since 1978

Company Description

Established 1996. Hispanic qualitative consumer research and ethnography. Bilingual and bicultural, we moderate in Spanish or English. Beatriz - a psychologist. Guy - a seasoned marketing, advertising and research professional. Both have extensive experience working in the U.S., Caribbean, Mexico, Central and South America and Spain. Our combined areas of expertise and option of female or male moderators enable us to better uncover consumer insights and provide value-added recommendations and can offer clients the benefit of consistency in analysis, as well as both cost and time efficiencies when conducting projects among Hispanic and general-market target audiences.

Industries, Markets and Audiences
  • Advertising Agencies
  • Affluent/Wealthy
  • Apparel/Accessories/Textiles
  • Automotive
  • Automotive Aftermarket
  • Beverage
  • Cereals
  • Children
  • College Students
  • Construction Industry
  • Cosmetics
  • Education
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Generation X/Y
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care
  • Higher Education
  • Hispanic
  • Home Improvement/DIY
  • Household Products/Services
  • Insurance
  • Mass Merchandisers
  • Military
  • Mothers
  • Packaged Goods
  • Paper & Related Products
  • Petroleum Products
  • Pharmaceutical Products
  • Pharmacies/Drug Stores
  • Physicians
  • Retailing
  • Seniors/Mature
  • Sports
  • Teens
  • Telecommunications
  • Television-Cable/Satellite
  • Tourism
Moderator Languages Spoken
  • English
  • Spanish

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