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The Understanding & Insight Group (U&I)

The Understanding & Insight Group (U&I)

Company Address:
3 Rosewood Lane
Suite 103
Denville, NJ 07834
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Customer Contact

Jacqueline Beckley, President

Company Description

The Understanding & Insight Group is a business development and products research technology company specializing in front-end development of consumer-desired products and services. Purpose-built technologies and diagnostic tools are part of the integrated approach that produces deep, market-based understanding of consumers and the products they really want. With this strategic information, optimal product spaces are quickly and precisely defined with product development time and evaluation costs reduced by 50% or more. Since 1999, this comprehensive process has led to more than 500 successful product launches. That’s why we say, “It works every time!” U&I: proprietary methods, refined technologies, comprehensive understanding, original thinking, unparalleled results. We generate success.

Research Services
  • Consumer Research
  • Hybrid Research (Qual/Quant)
  • New Product Research
  • Online Survey Design/Analysis
  • Qualitative Research
  • Quantitative Research
  • Strategic Marketing

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