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Frieden Qualitative Services

Company Address:
14802 Addison St.
Sherman Oaks, CA 91403
USA
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This company is included in the following directories

SourceBook

Customer Contact

Gary Frieden, Ph.D., Principal

Company Description

Experience insightful focus groups (both in-person and via Webcam) from a style I’ve developed over 20 years! With a Ph.D. in psychology, I uncover underlying motivational reactions and “get the ‘real’ stuff.” Respondents and clients enjoy my high-energy sessions, creating involvement. Specialties: packaged goods, advertising, new concept development, positioning. Seniors are a strong specialty! Medical, general consumers, Web sites, banking, wireless, automotive, beverages, fast food, customer service and more. I’ve been the invited speaker at many qualitative conferences. QRCA and MRA member and PRC certified, presenting my unique approach to focus group moderating. With Webcam focus groups, respondents from numerous regions can participate at their own convenience and you "observe" at any time, offering comments that only the moderator can see. If interested, I'm happy to discuss this option with you. Benefit from our collaboration! Contact Gary Frieden.

Research Services
  • Concept Testing
  • Customer Loyalty
  • Focus Group-Moderating
  • Focus Group-Online
  • Focus Group-Web Conference
  • Online Surveys
  • Qualitative Research
Industries, Markets and Audiences
  • Advertising Agencies
  • Air Travelers
  • Airlines
  • Automotive
  • Beverage
  • Communications
  • Consumers
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Office Products
  • Physicians
  • Printing
  • Seniors/Mature
  • Tourism
  • Travel

Moderating

Moderators on Staff

Gary Frieden, Ph.D., 15000+ sessions, since 1984

Company Description

Experience insightful focus groups (in-person as well as online Webcam) from a style I've developed over 20 years! With a Ph.D. in psychology, I uncover underlying motivational reactions and “get the ‘real’ stuff.” Respondents and clients enjoy my high-energy sessions, creating involvement. Specialties: packaged goods, advertising, new concept development, positioning. Seniors are a strong specialty! Medical, general consumers, Web sites, banking, wireless, automotive, beverages, fast food, customer service and more. I’ve been the invited speaker at many qualitative conferences. QRCA and MRA member and certified PRC, presenting my unique approach to focus group moderating. Benefit from our collaboration! Contact Gary Frieden.

Industries, Markets and Audiences
  • Air Travelers
  • Airlines
  • Automotive
  • Beverage
  • Cereals
  • Communications
  • Computer-Hardware
  • Consumer Durables
  • Consumer Services
  • Consumers
  • Direct Marketing/Direct Response
  • Employees
  • Entertainment
  • Fast-Food Industry
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Health Care
  • Human Resources/Organizational Dev.
  • Internet/Web
  • Managed Care
  • Medical
  • Medical/Surgical Products
  • Nurses
  • Nursing Homes
  • Packaged Goods
  • Pharmaceutical Products
  • Physicians
  • Real Estate/Development
  • Restaurants/Food Service
  • Seniors/Mature
  • Television
  • Television-Cable/Satellite
  • Tourism
  • Transportation
  • Travel
Moderator Languages Spoken
  • English

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