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Catalyst Group

Catalyst Group

Company Address:
345 Seventh Ave., 11th Floor
New York, NY 10001
USA
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This company is included in the following directories

SourceBook

Customer Contact

Nick Gould, CEO

Company Description

Catalyst measures Web site usability in terms of how effectively a company connects its business goals to the needs and expectations of its users. Our specialties include: usability evaluations, eye-tracking, user-interface design, Web surveys, online focus groups, competitive analysis and quality assurance. We understand how to address our clients’ needs by being flexible, remaining objective and delivering the highest level of service on every project. Industry experience includes publishing, telecom, banking, electronics, software, direct marketing, pharmaceuticals, insurance and online retailing. In addition to our consulting services, Catalyst maintains two cutting-edge proprietary test labs. High-resolution video of the user’s screen is projected on a large screen in the viewing room. This means there is no degradation of video quality (a major problem with recording and presentation systems which typically produce fuzzy screen images). Clients can have the option to output this video footage to DVD immediately following test completion.

Research Services
  • Brainstorming/Idea Generation
  • Competitor Analysis Evaluation
  • Eye Tracking
  • One-on-One (Depth) Interviews
  • Online Research Consultation
  • Usability Testing
  • Web Site Evaluation
Industries, Markets and Audiences
  • Computer-Software
  • Direct Marketing/Direct Response
  • Education
  • Financial/Investment/Banks
  • Health Care
  • Insurance
  • Pharmaceutical Products
  • Publishing
  • Telecommunications

Moderating

Moderators on Staff

Peter Hughes, 2500 sessions, since 1998

Moderator Languages Spoken
  • English

These companies, organizations and individuals have opted to be listed in this Directory. Quirk's does not endorse these companies, organizations and individuals and makes no representations, warranties or guarantees as to, and assumes no responsibility for, the products or services provided by them. Quirk's expressly disclaims all liability for damages of any kind arising out of the use or performance of the products or services provided by those listed.

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