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Insight Strategy Group

Insight Strategy Group

Company Address:
50 Hudson St., Floor 2
New York, NY 10013
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Company Description

Insight Strategy Group is a research-driven strategy firm that inspires its clients to build innovative and impactful experiences for consumers. Insight’s business-savvy team of social scientists melds quantitative muscle with qualitative finesse to meet its client’s strategic challenges. Insight gets to the deeper truth of what drives people and their relationships to brands and opens possibilities for growth. Founded in 1998, Insight’s services include thought leadership studies; segmentation/targeting strategy; brand positioning/strategy; brand tracker studies; pilot testing/concept development; and innovation workshops. Business categories in which Insight specializes include kids (through Insight Kids); media; travel and leisure; fashion and retail; consumer products and electronics; and education/social cause. Insight is based in Tribeca, New York.

Research Services
  • Advertising Research
  • Audience Research
  • Brand Equity
  • Brand Identity
  • Brand Loyalty Studies
  • Brand Positioning Studies
  • Brand/Image Development
  • Brand/Image Tracking
  • Communication Strategy Research
  • Concept Research
  • Consumer Research
  • Ethnographic Research
  • In-Store Research
  • Mapping
  • Market Segmentation Studies
  • Marketing Research-Full Service
  • New Product Research
  • Pricing Research
  • Primary Research
  • Product Positioning Studies
  • Program Effectiveness Studies
  • Psychographic Research
  • Psychological/Emotion Research
  • Repositioning Studies
  • Segmentation Studies
  • Social Research
  • Strategy Research
  • Tracking Research
Industries, Markets and Audiences
  • African-American
  • Apparel/Accessories/Textiles
  • Arts and Culture
  • Children
  • Consumers
  • Education
  • Educators (Schools/Teachers)
  • Hispanic
  • Media
  • Mothers
  • Retailing
  • Teens
  • Television

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