Astrid Velasquez, Project Director
Integrated qualitative and quantitative research services for Latin America. We help our foreign clients understand the Latin market. Expertise: technology, pharmaceutical, beauty and personal care, food and beverages, liquor, entertainment, tourism, electronics, packaging, home appliances, pet food, kids products. Methodologies - qualitative: focus groups, workshops, IDIs, ethnography, B2B, bulletin boards, online chat groups. Quantitative: face-to-face, CAWI, online, CATI phone interviews, mystery shoppers, category management and point-of-sale interviews. Market segments: pharmaceutical, IT and communications, personal care, food and beverages, liquor, TV entertainment, tourism and hospitality, home appliances, public opinion, packaging, pet food.
Industries, Markets and Audiences
- Pharmaceutical Products