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VS Research LLC

VS Research LLC

Company Address:
411 Hackensack Ave.
Floor 10
Hackensack, NJ 07601-6326
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Customer Contact

Vivienne Segal, President

Company Description

VS Research LLC delivers the reveal that drives results. Category insights are important, but our research helps our brands shine with distinction. Here's our equation: honesty (deep respect for the consumer voice) plus ingenuity (refined investigation) equals “aha” findings that drive future endeavors. Clients value our ability to discover truisms that fuel results and to find their unique point of connectivity that shakes things up. Here's how we do it: we cast aside generalizations - they feed into the status quo and oversimplify. Instead, we design our processes with the specific intent to inspire fresh thinking, deliver a wellspring of great findings and drive your business objectives. Our method: utilize exclusive and vetted techniques that unearth both the rational thought processes and emotional contexts that drive consumer-brand interactions, plus a customized approach for each client, every time. We tap into the intangible in order to translate results into tangible action. Our techniques toolbox is always evolving. Whether it’s the rapid-fire illumination of imprinted attitudes and behaviors, our exclusive bulletin board program that cracks the code on automated behavior, visioning sessions that stimulate new ways of thinking and problem solving or qualitative and quantitative research, we access consumers' hearts and minds. Vivienne Segal and her dedicated team have been helping brands succeed for over 19 years. Through strategically sound research that never stays the same, we surprise and inspire. We are widely known as experts in insight mining, brand equity/identity, strategy, advertising, packaging communication development, positioning and more.

Research Services
  • Advertising Research
  • Brand Identity
  • Concept Research
  • Consumer Research Consultation
  • Ethnographic Research
  • Focus Group-Moderating
  • Focus Group-Online
  • Online Surveys
  • Package Development Research
  • Qualitative Research
  • Quantitative Research
  • Strategy Research

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